메뉴 건너뛰기




Volumn , Issue , 2007, Pages 185-204

A marketing and consumer behavior perspective on personalized nutrition

Author keywords

[No Author keywords available]

Indexed keywords


EID: 57349181600     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (9)

References (42)
  • 1
    • 32644464870 scopus 로고    scopus 로고
    • Personalisation technologies: A process-oriented perspective
    • Adomavicius, G. and Tuzhilin, A., Personalisation technologies: a process-oriented perspective, Communications of the ACM, 48(10), 83-90, 2005.
    • (2005) Communications of the ACM , vol.48 , Issue.10 , pp. 83-90
    • Adomavicius, G.1    Tuzhilin, A.2
  • 2
    • 0003200520 scopus 로고    scopus 로고
    • Personalization of Web services: Opportunities and challenges
    • June
    • Bonnett, M., Personalization of Web services: opportunities and challenges. Ariadne 28 (June), www.ariadne.ac.uk, 2001.
    • (2001) Ariadne , vol.28
    • Bonnett, M.1
  • 3
    • 23944492126 scopus 로고    scopus 로고
    • Personalized nutrition communication through ICT application: How to overcome the gap between potential effectiveness and reality
    • Bouwman, L.I., Hiddink, G.J., Koelen, M.A., Korthals, M., Van’t Veer, P., and Van Woerkum, D., Personalized nutrition communication through ICT application: how to overcome the gap between potential effectiveness and reality. European Journal of Clinical Nutrition 59(Suppl. 1), S108-S116, 2005.
    • (2005) European Journal of Clinical Nutrition , vol.59 , pp. S108-S116
    • Bouwman, L.I.1    Hiddink, G.J.2    Koelen, M.A.3    Korthals, M.4    Van’t Veer, P.5    Van Woerkum, D.6
  • 4
    • 0033082671 scopus 로고    scopus 로고
    • The application and impact of computer-generated personalized nutrition education: A review of the literature
    • Brug, J., Campbell, M., and Van Assema, P., The application and impact of computer-generated personalized nutrition education: a review of the literature. Patient Education and Counseling 36, 145-156, 1999.
    • (1999) Patient Education and Counseling , vol.36 , pp. 145-156
    • Brug, J.1    Campbell, M.2    Van Assema, P.3
  • 5
    • 0037395687 scopus 로고    scopus 로고
    • Past, present and future of computer-tailored nutrition education
    • Brug, J., Oenema, A., and Campbell, M., Past, present and future of computer-tailored nutrition education. American Journal of Clinical Nutrition 77(Suppl.), 1028S-1034S, 2003.
    • (2003) American Journal of Clinical Nutrition , vol.77 , pp. 1028S-1034S
    • Brug, J.1    Oenema, A.2    Campbell, M.3
  • 7
    • 2142707326 scopus 로고    scopus 로고
    • Nutrigenomics, individualism and public health
    • Chadwick, R., Nutrigenomics, individualism and public health. Proceedings of the Nutritional Society 6, 161-166, 2004.
    • (2004) Proceedings of the Nutritional Society , vol.6 , pp. 161-166
    • Chadwick, R.1
  • 9
    • 0001115193 scopus 로고    scopus 로고
    • An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
    • Dabholkar, P.A. and Bagozzi, R.P., An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science, 30(3), 184-201, 2002.
    • (2002) Journal of the Academy of Marketing Science , vol.30 , Issue.3 , pp. 184-201
    • Dabholkar, P.A.1    Bagozzi, R.P.2
  • 10
    • 55249087535 scopus 로고
    • Perceived usefulness, perceived ease of use and user acceptance of information technology
    • Davis, F.D., Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quarterly 13(3), 145-158, 1989.
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 145-158
    • Davis, F.D.1
  • 11
    • 84936823933 scopus 로고
    • User acceptance of computer technology: A comparison of two theoretical models
    • Davis, F.D., Bagozzi, R.P., and Warshaw, P.R., User acceptance of computer technology: a comparison of two theoretical models. Management Science 35(8), 982-1002, 1989.
    • (1989) Management Science , vol.35 , Issue.8 , pp. 982-1002
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 12
    • 18444377402 scopus 로고    scopus 로고
    • Marketing mass-customized products: Striking a balance between utility and complexity
    • May
    • Dellaert, B.G.C. and Stremersch, S., Marketing mass-customized products: striking a balance between utility and complexity. Journal of Marketing Research 42(May), 219-227, 2005.
    • (2005) Journal of Marketing Research , vol.42 , pp. 219-227
    • Dellaert, B.G.C.1    Stremersch, S.2
  • 13
    • 0033928499 scopus 로고    scopus 로고
    • Introduction - Interactive health communication in preventive medicine
    • Fotheringham, M.J. and Owen, N., Introduction - Interactive health communication in preventive medicine. American Journal of Preventive Medicine 19(2), 111-112, 2000.
    • (2000) American Journal of Preventive Medicine , vol.19 , Issue.2 , pp. 111-112
    • Fotheringham, M.J.1    Owen, N.2
  • 14
    • 9244234445 scopus 로고    scopus 로고
    • Value creation by toolkits for user innovation and design: The case of the watch market
    • Franke, N. and Piller, F.T., Value creation by toolkits for user innovation and design: the case of the watch market. Journal of Product Innovation Management, 21: 405-415, 2004.
    • (2004) Journal of Product Innovation Management , vol.21 , pp. 405-415
    • Franke, N.1    Piller, F.T.2
  • 15
    • 64749108051 scopus 로고    scopus 로고
    • Personalization and customization: Implications for consumer decision making and behavior
    • Godek, J., Personalization and customization: implications for consumer decision making and behavior. Advances in Consumer Research 29, 155-157, 2002.
    • (2002) Advances in Consumer Research , vol.29 , pp. 155-157
    • Godek, J.1
  • 16
    • 64749108051 scopus 로고    scopus 로고
    • Customization and personalization: The influence of perceived control and perceived capability on product evaluations
    • Godek, J, Yates, J.G., and Yoon, Y., Customization and personalization: the influence of perceived control and perceived capability on product evaluations. Advances in Consumer Research 29, 155-157, 2002.
    • (2002) Advances in Consumer Research , vol.29 , pp. 155-157
    • Godek, J.1    Yates, J.G.2    Yoon, Y.3
  • 17
    • 3543072826 scopus 로고    scopus 로고
    • Segment-based mass customization: An exploration of a new conceptual marketing framework
    • Jiang, P., Segment-based mass customization: an exploration of a new conceptual marketing framework. Internet Research: Electronic Networking Applications and Policy, 10(3), 215-226, 2000.
    • (2000) Internet Research: Electronic Networking Applications and Policy , vol.10 , Issue.3 , pp. 215-226
    • Jiang, P.1
  • 20
    • 17544382395 scopus 로고    scopus 로고
    • Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies
    • April
    • Meuter, M.L., Bitner, M.J., Ostrom, A.L., and Brown, S.W., Choosing among alternative service delivery modes: an investigation of customer trial of self-service technologies. Journal of Marketing 69(April), 61-83, 2005.
    • (2005) Journal of Marketing , vol.69 , pp. 61-83
    • Meuter, M.L.1    Bitner, M.J.2    Ostrom, A.L.3    Brown, S.W.4
  • 21
    • 0242624458 scopus 로고    scopus 로고
    • The role of the management sciences in research on personalization
    • Murthi, B.P.S. and Sarkar, S., The role of the management sciences in research on personalization. Management Science, 49(10), 1344-1362, 2003.
    • (2003) Management Science , vol.49 , Issue.10 , pp. 1344-1362
    • Murthi, B.P.S.1    Sarkar, S.2
  • 25
    • 13244288313 scopus 로고
    • Customizing for the new consumer
    • December 16
    • Pine, B.J., Customizing for the new consumer. Fortune 128(December 16), 45, 1993.
    • (1993) Fortune , vol.128 , pp. 45
    • Pine, B.J.1
  • 27
    • 0001564234 scopus 로고
    • Do you want to keep your customers forever?
    • March-April
    • Pine, B.J., Peppers, D., and Rogers, M., Do you want to keep your customers forever? Harvard Business Review 73(March-April), 103-114, 1995.
    • (1995) Harvard Business Review , vol.73 , pp. 103-114
    • Pine, B.J.1    Peppers, D.2    Rogers, M.3
  • 28
    • 84893357781 scopus 로고    scopus 로고
    • Personalized views of personalization
    • Riecken, D., Personalized views of personalization. Communications of the ACM 43(8), 27-28, 2000.
    • (2000) Communications of the ACM , vol.43 , Issue.8 , pp. 27-28
    • Riecken, D.1
  • 29
    • 3142751641 scopus 로고    scopus 로고
    • The many faces of personalization: An integrative economic overview of mass customization and personalization. In Tseng, M.M. and Piller, F.T. (Eds.)
    • Berlin: Springer
    • Riemer, K. and Totz, C., The many faces of personalization: an integrative economic overview of mass customization and personalization. In Tseng, M.M. and Piller, F.T. (Eds.), The customer centric enterprise: advances in mass customization and personalization. Berlin: Springer, 2003, pp. 35-50.
    • (2003) Customer centric enterprise: Advances in mass customization and personalization , pp. 35-50
    • Riemer, K.1    Totz, C.2
  • 32
    • 85056921922 scopus 로고    scopus 로고
    • Marketing van producten die passen bij de genetische structuur van het individu [Marketing of products that fit the genetic predisposition of the individual]
    • Ronteltap, A., Wendel, B.S., Van Trijp, H.C.M., and Dellaert, B.G.C., Marketing van producten die passen bij de genetische structuur van het individu [Marketing of products that fit the genetic predisposition of the individual]. Jaarboek van de Nederlandse Vereniging van Marketing Onderzoekers, 2006, pp. 127-141.
    • (2006) Jaarboek van de Nederlandse Vereniging van Marketing Onderzoekers , pp. 127-141
    • Ronteltap, A.1    Wendel, B.S.2    Van Trijp, H.C.M.3    Dellaert, B.G.C.4
  • 33
    • 13244272084 scopus 로고    scopus 로고
    • Determinants of customers’ responses to customized offers: Conceptual framework and research propositions
    • January
    • Simonson, I., Determinants of customers’ responses to customized offers: conceptual framework and research propositions. Journal of Marketing 69(January), 32-45, 2005.
    • (2005) Journal of Marketing , vol.69 , pp. 32-45
    • Simonson, I.1
  • 36
    • 0020088068 scopus 로고
    • Innovation characteristics and innovation-adoption implementation: A meta-analysis of findings
    • Tornatzky, L.G. and Klein, K.J., Innovation characteristics and innovation-adoption implementation: a meta-analysis of findings. IEEE Transactions on Engineering Management 29(1), 28-45, 1982.
    • (1982) IEEE Transactions on Engineering Management , vol.29 , Issue.1 , pp. 28-45
    • Tornatzky, L.G.1    Klein, K.J.2
  • 37
    • 0002501182 scopus 로고
    • Customer intimacy and other value disciplines
    • Treacy, M. and Wiersema, F. (1993), Customer intimacy and other value disciplines. Harvard Business Review 71(1), 84-93.
    • (1993) Harvard Business Review , vol.71 , Issue.1 , pp. 84-93
    • Treacy, M.1    Wiersema, F.2
  • 38
    • 1542382496 scopus 로고    scopus 로고
    • User acceptance of information technology: Toward a unified view
    • Venkatesh, V., Morris, M.G., Davis, G.B., and Davis, F.D., User acceptance of information technology: toward a unified view. MIS Quarterly 27(3), 425-478, 2003.
    • (2003) MIS Quarterly , vol.27 , Issue.3 , pp. 425-478
    • Venkatesh, V.1    Morris, M.G.2    Davis, G.B.3    Davis, F.D.4
  • 39
    • 32644454378 scopus 로고    scopus 로고
    • Building bridges for personalization: A process model for marketing
    • Vesanen, J. and Raulas, M., Building bridges for personalization: a process model for marketing. Journal of Interactive Marketing, 20(1), 5-20, 2006.
    • (2006) Journal of Interactive Marketing , vol.20 , Issue.1 , pp. 5-20
    • Vesanen, J.1    Raulas, M.2
  • 41
    • 0001852001 scopus 로고    scopus 로고
    • The challenge of customerization in financial services
    • Wind, J., The challenge of customerization in financial services. Communications of the ACM, 44(6), 39-44, 2001.
    • (2001) Communications of the ACM , vol.44 , Issue.6 , pp. 39-44
    • Wind, J.1
  • 42
    • 0038827731 scopus 로고    scopus 로고
    • Customerization: The next revolution in mass customization
    • Wind, J. and Rangaswamy, A., Customerization: the next revolution in mass customization. Journal of Interactive Marketing, 15(1), 13-32, 2001.
    • (2001) Journal of Interactive Marketing , vol.15 , Issue.1 , pp. 13-32
    • Wind, J.1    Rangaswamy, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.