The effect of incidental affect on preference for the status quo

Journal of the Academy of Marketing Science

Volumn 36, Issue 4, 2008, Pages 522-537

  Yen, Hsiuju Rebecca ^a   Chuang, Shih Chieh ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Appraisal tendency model; Emotions; Incidental affect; Omission bias; Status quo bias

Indexed keywords

EID: 56749154778     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0084-2     Document Type: Article

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