What interactivity means to the user essential insights into and a scale for perceived interactivity

Journal of Computer-Mediated Communication

Volumn 14, Issue 1, 2008, Pages 127-155

  Leiner, Dominik J ^a   Quiring, Oliver ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56649107761     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2008.01434.x     Document Type: Article

References (59)

1. Ajzen, I 1988). Attitudes, personality and behavior: Mapping social psychology series. Chicago : Dorsey.
2. Belsky, J. Most, R. K 1981). From exploration to play: A cross-sectional study of infant free play behavior. Developmental Psychology, 17 (5 630 639.
3. Bezjian-Avery, A., Calder, B. Iacobucci, D 1998). New media interactive advertising vs. traditional advertising. Journal of Advertising Research, 38 (4 23 32.
4. Bischof, N 1998). Struktur und Bedeutung: Eine einführung in die systemtheorie für psychologen (2. corrected edition). Bern, Göttingen, Toronto, Seattle : Hans Huber.
5. Bouwman, H. van de Wijngaert, L 2002). Content and context: An exploration of the basic characteristics of information needs. New Media & Society, 4 (3 329 353.
6. Bretz, R 1983). Media for interactive communication. Beverly Hills, London, New Delhi : Sage.
7. Bucy, E. P 2004). Interactivity in society: Locating an elusive concept. Information Society, 20, 373 383.
8. Chen, Q. Wells, W. D 1999). Attitude towards the site. Journal of Advertising Research, 39 (5 27 37.
9. Cho, C.-H. Leckenby, J. D 1999). Interactivity as a Measure of Advertising Effectiveness. Center for Interactive Advertising. Retrieved August 12, 2007 from http://www.ciadvertising.org/studies/reports/info_process/ 99AAACHO.html
10. Coyle, J. R. Thorson, E 2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30 (3 65 77.
11. Downes, E. J. McMillan, S. J 2000). Defining interactivity: A qualitative identification of key dimensions. New Media and Society, 2 (2 157 179. Retrieved January 12, 2006 from http://web.utk.edu/∼sjmcmill/Research/ ms982012.doc
12. Durlak, J. T 1987). A typology for interactive media. In M. L. McLaughlin (Ed Communication Yearbook 10 (pp. 743 757). Newbury Park : Sage.
13. Flanagin, A. J. Metzger, M. J 2001). Internet use in the contemporary media environment. Human Communication Research, 27 (1 153 181.
14. Gibson, J. J 1979). The ecological approach to visual perception. New York : Houghton Mifflin.
15. Goertz, L 1995). Wie interaktiv sind medien? Auf dem weg zu einer definition von interaktivität. Rundfunk und Fernsehen, 43 (4 477 493.
16. Heeter, C 1989). Implications of new interactive technologies for conceptualizing communication. In J. L. Salvaggio J. Bryant (Eds Media use in the Information Age: Emerging patterns of adoption and consumer use (pp. 217 235). Hillsdale, Hove, London : Lawrence Erlbaum Associates.
17. Heeter, C 2000). Interactivity in the context of designed experiences. Journal of Interactive Advertising, 1 (1 27 43. Retrieved August 12, 2007 from http://www.jiad.org/vol1/no1/heeter/index.htm
18. Jee, J. Lee, W.-N. (2002). Antecedents and consequences of perceived interactivity: An exploratory study. Journal of Interactive Advertising, 3 (1 27 43. Retrieved January 28, 2006 from http://www.jiad.org/vol3/no1/jee/index.htm
19. Jensen, J. F 1998). 'Interactivity'. Tracking a new concept in media and communication studies. Nordicom Review, 19 (1 185 204.
20. Jensen, K. B 2005). Interactivity in the wild. An empirical study of 'interactivity' as understood in organizational practices. Nordicom Review, 26 (1 3 30.
21. Jung, C. G 2000). Archetyp und Unbewußtes. Augsburg : Bechtermünz.
22. Katz, E, Blumler, J. G. Gurevitch, M 1974). Utilization of mass communication by the individual. In J. G. Blumler E. Katz (Eds The uses of mass communications. Current perspectives on gratification research (pp. 19 32). Beverly Hills, London : Sage.
23. Kiousis, S 2002). Interactivity: A concept explication. New Media & Society, 4 (3 355 383.
24. Koolstra, C. M. Bos, M. J. W. (2005). Running head: A new instrument for interactivity. Paper presented at the First European Communication Conference, Amsterdam, November 24-27, 2005.
25. Krotz, F 1995). Elektronisch mediatisierte kommunikation. Überlegungen zur konzeption einiger zukünftiger forschungsfelder der kommunikationswissenschaft. Rundfunk und Fernsehen, 43 (4 445 462.
26. LaRose, R. Eastin, M. S 2004). A social cognitive theory of internet uses and gratifications: Toward a new model of media attendance. Journal of Broadcasting & Electronic Media, 48 (3 358 377.
27. Lee, K. M 2004). Presence, explicated. Communication Theory, 14 (1 27 50.
28. Lee, S.-J., Lee, W.-N., Kim, H. Stout, P. A 2004). A comparison of objective characteristics and user perception of web sites. Journal of Interactive Advertising, 4 (2). Retrieved August 12, 2007 from http://jiad.org/vol4/no2/lee
29. Leontiev, D. A 2005). Three facets of meaning. Journal of Russian & East European Psychology, 43 (6 45 72.
30. Liu, Y 2003). Developing a scale to measure the interactivity of websites. Journal of Advertising Research, 43 (2 207 216.
31. Liu, Y. Shrum, L. J 2002). What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31 (4 53 64.
32. Massey, B. L. Levy, M. R 1999). Interactivity, online journalism, and English-language web newspapers in Asia. Journalism & Mass Communication Quarterly, 76 (1 138 151.
33. McMillan, S. J 2000). Interactivity is in the eye of the beholder: Function, perception, involvement, and attitude toward the web site. In M. A. Shaver (Ed.), (pp. 71 78). East Lansing, MI : Michigan State University Proceedings of the 2000 Conference of the American Academy of Advertising. Retrieved January 12, 2006 from http://web.utk.edu/∼sjmcmill/Research/ mcmillsj.doc
34. McMillan, S. J 2002a). Exploring models of interactivity from multiple research traditions: Users, documents, and systems. In L. Lievrouw S. Livingston (Eds Handbook of new media (pp. 162 182). London : Sage.
35. McMillan, S. J 2002b). A four-part model of cyber-interactivity: Some cyber-places are more interactive than others. New Media and Society, 4 (2 271 291. Retrieved February 12, 2006 from http://web.utk.edu/∼sjmcmill/Research/ nmsmodel3.doc
36. McMillan, S. J. Hwang, J.-S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31 (3 41 54. Retrieved January 12, 2006 from http://web.utk.edu/∼sjmcmill/Research/ JA%20article.pdf
37. Morrison, M. A 1998). A look at interactivity from a consumer perspective. In J. B. Ford E. J. D. Honecutt (Eds Developments in marketing science, 21 (pp. 149 154). Norfolk, VA : Academy of Marketing Science.
38. Newhagen J. E., Cordes, J. W. Levy, M. R 1995). Nightly@nbc.com : Audience scope and the perception of interactivity in viewer mail on the Internet. Journal of Communication, 45 (3 164 175. Retrieved August 12, 2007 from http://jnews.umd.edu/johnen/research/nbc.htm
39. Oehmichen, E. Schröter, C 2004). Die OnlineNutzerTypologie (ONT). Media Perspektiven 2004, 8, 386 393.
40. Papacharissi, Z. Rubin, A. M 2000). Predictors of internet use. Journal of Broadcasting & Electronic Media, 44 (2 175 196.
41. Perinat, A. Sadurni, M 1999). The ontogenesis of meaning: An interactional approach. Mind, Culture & Activity, 6 (1 53 76.
42. Perse, E. M. Courtright, J. A 1993). Normative images of communication media: Mass and interpersonal channels in the new media environment. Human Communication Research, 19 (2 485 503.
43. Quiring, O. Schweiger, W 2006). Interaktivität - ten years after. Bestandsaufnahme und Analyserahmen. Medien & Kommunikationswissenschaft, 54 (1 5 24.
44. Rafaeli, S 1988). Interactivity: From new media to communication. In R. P. Hawkins, J. M. Wiemann S. Pingree (Eds Advancing Communication Science: Merging Mass and Interpersonal Processes (pp. 110 134). Newbury Park, CA : Sage.
45. Rafaeli, S. Sudweeks, F 1997). Networked interactivity. Journal of Computer-Mediated Communication, 2 (4). Retrieved August 12, 2007 from http://jcmc.indiana.edu/vol2/issue4/rafaeli.sudweeks.html
46. Rogers, E. M 1986). Communication technology. The new media in society. New York : Free Press.
47. Rodgers, S. Thorson E 2000). The interactive advertising model: How users perceive and process online ads. Journal of Interactive Advertising, 1 (1). Retrieved August 12, 2007 from http://jiad.org/vol1/no1/rodgers
48. Schönhagen, P 2004). Soziale kommunikation im internet: Zur theorie und systematik computervermittelter kommunikation vor dem hintergrund der kommunikationsgeschichte. Bern et al Peter Lang.
49. Schuemie, M. J. van der Mast, C. A. P. G 1999). Presence: Interacting in VR? In A. Nijholt, O. Donk B. van Dijk (Eds Proceedings Twente Workshop on Language Technology 15 (pp. 213 217). Retrieved August 12, 2007 from http://graphics.tudelft.nl/∼vrphobia/interactions.pdf
50. Short, J., Williams, E. Christie, B 1976). The psychology of telecommunications. London : Wiley.
51. Sicilia, M., Ruiz, S. Munuera, J. L 2005). Effects of interactivity in a web site: The moderating effect of need for cognition. Journal of Advertising, 34 (3 31 45.
52. Sohn, D. Lee, B.-K. (2005). Dimensions of interactivity: Differential effects of social and psychological factors. Journal of Computer-Mediated Communication, 10 (3). Retrieved August 12, 2007 from http://jcmc.indiana.edu/ vol10/issue3/sohn.html
53. Steuer, J 1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42 (4 73 93. Retrieved August 12, 2007 from http://www.presence-research.org/papers/steuer92defining.pdf
54. Stromer-Galley, J 2004). Interactivity-as-product and interactivity-as-process. The Information Society, 20, 391 394.
55. Sundar, S. S 2004). Theorizing interactivity's effects. The Information Society, 20 (5 385 389.
56. Vorderer, P 2000). Interactive media and beyond. In D. Zillmann P. Vorderer (Eds Media entertainment: The psychology of its appeal (pp. 21 36). Mahwah, NJ, London : Erlbaum.
57. Walther, J. B 1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23 (1 3 43.
58. Wu, G 1999). Perceived interactivity and attitude toward website. Paper presented at 1999 Annual Conference of American Academy of Advertising. Retrieved August 12, 2007 from http://www.ciadvertising.org/studies/reports/ info_process/perceived_interactivity.pdf
59. Wu, G 2005). The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website. Journal of Interactive Advertising, 5 (2 45 60. Retrieved August 12, 2007 from http://jiad.org/vol5/ no2/wu