Television advertising in the Arab World: A status report

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages 215-223

  Kalliny, Morris ^a   Dagher, Grace ^b   Minor, Michael S ^b   De Los Santos, Gilberto ^b  

^a MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149101045     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080252     Document Type: Article

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