The playfulness of eBay and the implications for business as a game-maker

Journal of Macromarketing

Volumn 28, Issue 4, 2008, Pages 369-380

  Molesworth, Mike ^a   Denegri Knott, Janice ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

EBay; Experiential consumption; Game; Play

Indexed keywords

EID: 55849142588     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708325384     Document Type: Article

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