Information management leveraging in the case of e-folios mass customization approaches in an e-commerce environment

Services Marketing Quarterly

Volumn 25, Issue 1, 2003, Pages 47-74

  Smith, Alan D ^a   Rupp, William T ^a  

^a ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

E folios; Investment products; Mass customization; Mutual funds; Online securities trading; Portfolio management; Stock baskets

Indexed keywords

EID: 85010501230     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v25n01_04     Document Type: Article

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