Patronage motives of mature consumers in the selection of food and grocery stores

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 123-133

  Moschis, George ^a   Curasi, Carolyn ^a   Bellenger, Danny ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Market segmentation; Marketing strategy; Older consumers; Retail trade

Indexed keywords

EID: 3042634246     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410525687     Document Type: Review

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