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Volumn 60, Issue 4, 2008, Pages 763-780

Measuring the baseline sales and the promotion effect for incense products: A Bayesian state-space modeling approach

Author keywords

Bayesian method; General state space models; Marketing

Indexed keywords


EID: 55549124511     PISSN: 00203157     EISSN: 15729052     Source Type: Journal    
DOI: 10.1007/s10463-008-0194-0     Document Type: Article
Times cited : (6)

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