-
1
-
-
21144480566
-
An implemented system for improving promotion productivity using store scanner data
-
M.M. Abraham L.M. Lodish 1993 An implemented system for improving promotion productivity using store scanner data Marketing Science 12 248 269
-
(1993)
Marketing Science
, vol.12
, pp. 248-269
-
-
Abraham, M.M.1
Lodish, L.M.2
-
2
-
-
55549127963
-
Bayesian State space modeling approach for measuring the effectiveness of marketing activities and baseline sales from POS data
-
Ando, T. (2006a). Bayesian State space modeling approach for measuring the effectiveness of marketing activities and baseline sales from POS data. In Proceeding of IEEE International Conference on Data Mining (pp. 21-32).
-
(2006)
Proceeding of IEEE International Conference on Data Mining
, pp. 21-32
-
-
Ando, T.1
-
3
-
-
55549100321
-
Bayesian inference for nonlinear and non-Gaussian stochastic volatility model with leverage effect
-
T. Ando 2006 Bayesian inference for nonlinear and non-Gaussian stochastic volatility model with leverage effect Journal of the Japan Statistical Society 36 173 197
-
(2006)
Journal of the Japan Statistical Society
, vol.36
, pp. 173-197
-
-
Ando, T.1
-
5
-
-
34548388929
-
Bayesian predictive information criterion for the evaluation of hierarchical Bayesian and empirical Bayes models
-
T. Ando 2007 Bayesian predictive information criterion for the evaluation of hierarchical Bayesian and empirical Bayes models Biometrika 94 443 458
-
(2007)
Biometrika
, vol.94
, pp. 443-458
-
-
Ando, T.1
-
6
-
-
0034557223
-
Modeling covariance matrices in terms of standard deviations and correlations, with application to shrinkage
-
J. Barnard R. McCulloch X. Meng 2000 Modeling covariance matrices in terms of standard deviations and correlations, with application to shrinkage Statistica Sinica 10 1281 1311
-
(2000)
Statistica Sinica
, vol.10
, pp. 1281-1311
-
-
Barnard, J.1
McCulloch, R.2
Meng, X.3
-
7
-
-
0000295673
-
A simultaneous equation regression study of advertising and sales of cigarettes
-
F.M. Bass 1969 A simultaneous equation regression study of advertising and sales of cigarettes Journal of Marketing Research 6 291 300
-
(1969)
Journal of Marketing Research
, vol.6
, pp. 291-300
-
-
Bass, F.M.1
-
8
-
-
0005618449
-
Multivariate analysis of sales responses of competapplication brands to advertising
-
N.E. Beckwith 1972 Multivariate analysis of sales responses of competapplication brands to advertising Journal of Marketing Research 9 168 176
-
(1972)
Journal of Marketing Research
, vol.9
, pp. 168-176
-
-
Beckwith, N.E.1
-
9
-
-
0001598406
-
A theoretical and empirical evaluation of price deals in consumer non-durables
-
R.C. Blattberg G. Eppen J. Liebermann 1981 A theoretical and empirical evaluation of price deals in consumer non-durables Journal of Marketing 45 116 129
-
(1981)
Journal of Marketing
, vol.45
, pp. 116-129
-
-
Blattberg, R.C.1
Eppen, G.2
Liebermann, J.3
-
11
-
-
0011716069
-
Markov chain Monte Carlo methods for stochastic volatility models
-
S. Chib F. Nardarib N. Shephard 2002 Markov chain Monte Carlo methods for stochastic volatility models Journal of Econometrics 108 281 316
-
(2002)
Journal of Econometrics
, vol.108
, pp. 281-316
-
-
Chib, S.1
Nardarib, F.2
Shephard, N.3
-
13
-
-
0001032163
-
Evaluating the accuracy of sampling-based approaches to calculating posterior moments
-
Oxford University Press Oxford
-
Geweke J. (1992) Evaluating the accuracy of sampling-based approaches to calculating posterior moments. In: Bernado J.M., Berger J.O., Dawid A.P., Smith A.F.M.(eds) Bayesian statistics, Vol. 4. Oxford University Press, Oxford, pp 169-193
-
(1992)
Bayesian Statistics, Vol. 4
, pp. 169-193
-
-
Geweke, J.1
Bernado, J.M.2
Berger, J.O.3
Dawid, A.P.4
Smith, A.F.M.5
-
15
-
-
0000912199
-
Impact of sales promotions on when, what, and how much to buy
-
S. Gupta 1988 Impact of sales promotions on when, what, and how much to buy Journal of Marketing Research 25 342 355
-
(1988)
Journal of Marketing Research
, vol.25
, pp. 342-355
-
-
Gupta, S.1
-
16
-
-
0001177086
-
Market response, competitive behavior, and time series analysis
-
D.M. Hanssens 1980 Market response, competitive behavior, and time series analysis Journal of Marketing Research 17 470 485
-
(1980)
Journal of Marketing Research
, vol.17
, pp. 470-485
-
-
Hanssens, D.M.1
-
17
-
-
0001251517
-
Stochastic volatility: Likelihood inference comparison with ARCH models
-
S. Kim N. Shephard S. Chib 1998 Stochastic volatility: likelihood inference comparison with ARCH models Review of Economic Studies 65 361 393
-
(1998)
Review of Economic Studies
, vol.65
, pp. 361-393
-
-
Kim, S.1
Shephard, N.2
Chib, S.3
-
18
-
-
0030304310
-
Monte Carlo filter and smoother for non-Gaussian nonlinear state space models
-
G. Kitagawa 1996 Monte Carlo filter and smoother for non-Gaussian nonlinear state space models Journal of Computational and Graphical Statistics 5 1 25
-
(1996)
Journal of Computational and Graphical Statistics
, vol.5
, pp. 1-25
-
-
Kitagawa, G.1
-
19
-
-
84950459387
-
Non-Gaussian state-space modeling of nonstationary time series
-
G. Kitagawa 1987 Non-Gaussian state-space modeling of nonstationary time series Journal of the American Statistical Association 82 1032 1063
-
(1987)
Journal of the American Statistical Association
, vol.82
, pp. 1032-1063
-
-
Kitagawa, G.1
-
21
-
-
0037467663
-
Smoothness prior approach to explore mean structure in large-scale time series
-
G. Kitagawa T. Higuchi F.N. Kondo 2003 Smoothness prior approach to explore mean structure in large-scale time series Theoretical Computer Science 292 431 446
-
(2003)
Theoretical Computer Science
, vol.292
, pp. 431-446
-
-
Kitagawa, G.1
Higuchi, T.2
Kondo, F.N.3
-
22
-
-
27744539605
-
Time series analysis of daily scanner sales-Extraction of trend, day-of-week effect, and price promotion effect
-
F.N. Kondo G. Kitagawa 2000 Time series analysis of daily scanner sales-Extraction of trend, day-of-week effect, and price promotion effect Marketing Intelligence & Planning 18 53 66
-
(2000)
Marketing Intelligence & Planning
, vol.18
, pp. 53-66
-
-
Kondo, F.N.1
Kitagawa, G.2
-
23
-
-
0037298879
-
A Bayesian model for prelaunch sales: Forecasting of recorded music
-
J. Lee P. Boatwright W.A. Kamakura 2003 A Bayesian model for prelaunch sales: forecasting of recorded music Management Science 49 179 196
-
(2003)
Management Science
, vol.49
, pp. 179-196
-
-
Lee, J.1
Boatwright, P.2
Kamakura, W.A.3
-
24
-
-
0012844511
-
Modeling sales-advertising relationships: An integrated time series-Econometric approach
-
R.P. Leone 1983 Modeling sales-advertising relationships: an integrated time series-Econometric approach Journal of Marketing Research 20 291 295
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 291-295
-
-
Leone, R.P.1
-
25
-
-
0032218130
-
Planning pulsing media schedules in the presence of dynamic advertising quality
-
P.A. Naik K.M. Murali S. Alan 1998 Planning pulsing media schedules in the presence of dynamic advertising quality Marketing Science 17 214 235
-
(1998)
Marketing Science
, vol.17
, pp. 214-235
-
-
Naik, P.A.1
Murali, K.M.2
Alan, S.3
-
26
-
-
0346347805
-
Estimating the half-life of advertisements
-
P.A. Naik 1999 Estimating the half-life of advertisements Marketing Letters 10 351 362
-
(1999)
Marketing Letters
, vol.10
, pp. 351-362
-
-
Naik, P.A.1
-
27
-
-
0033245998
-
Bayesian model to forecast new product performance in domestic and international markets
-
R. Neelamegham C. Pradeep 1999 Bayesian model to forecast new product performance in domestic and international markets Marketing Science 18 115 136
-
(1999)
Marketing Science
, vol.18
, pp. 115-136
-
-
Neelamegham, R.1
Pradeep, C.2
-
28
-
-
0002642722
-
Coupon promotions and acceleration of product purchase
-
S. Neslin C. Henderson J. Quelch 1985 Coupon promotions and acceleration of product purchase Marketing Science 4 147 165
-
(1985)
Marketing Science
, vol.4
, pp. 147-165
-
-
Neslin, S.1
Henderson, C.2
Quelch, J.3
-
29
-
-
3843095101
-
-
Marketing Science Institute Cambridge
-
Neslin S. (2002) Sales promotion. Marketing Science Institute, Cambridge
-
(2002)
Sales Promotion
-
-
Neslin, S.1
-
30
-
-
0000541109
-
An extension of Shapiro and Wilk's W test for normality to large samples
-
R. Patrick 1982 An extension of Shapiro and Wilk's W test for normality to large samples Applied Statistics 31 115 124
-
(1982)
Applied Statistics
, vol.31
, pp. 115-124
-
-
Patrick, R.1
-
31
-
-
0036853218
-
The long-term effects of price promotions on category incidence, brand choice and purchase quantity
-
K. Pauwels D.M. Hanssens S. Siddarth 2004 The long-term effects of price promotions on category incidence, brand choice and purchase quantity Journal of Marketing Research 29 421 439
-
(2004)
Journal of Marketing Research
, vol.29
, pp. 421-439
-
-
Pauwels, K.1
Hanssens, D.M.2
Siddarth, S.3
-
32
-
-
61449162123
-
Discussion on "bayesian measures of model complexity and fit" (by Spiegelhalter, D. J. et al)
-
C.P. Robert D.M. Titterington 2002 Discussion on "Bayesian measures of model complexity and fit" (by Spiegelhalter, D. J. et al) Journal of the Royal Statistical Society, Series B 64 621 622
-
(2002)
Journal of the Royal Statistical Society, Series B
, vol.64
, pp. 621-622
-
-
Robert, C.P.1
Titterington, D.M.2
-
33
-
-
3843140464
-
Statistical inference using stochastic switching models for the discrimination of unobserved display promotion from POS data
-
T. Sato T. Higuchi G. Kitagawa 2004 Statistical inference using stochastic switching models for the discrimination of unobserved display promotion from POS data Marketing Letters 15 37 60
-
(2004)
Marketing Letters
, vol.15
, pp. 37-60
-
-
Sato, T.1
Higuchi, T.2
Kitagawa, G.3
-
35
-
-
0001359360
-
Nonlinear and non-Gaussian state-space modeling with Monte Carlo simulations
-
H. Tanizaki R.S. Mariano 1998 Nonlinear and non-Gaussian state-space modeling with Monte Carlo simulations Journal of Econometrics 83 263 290
-
(1998)
Journal of Econometrics
, vol.83
, pp. 263-290
-
-
Tanizaki, H.1
Mariano, R.S.2
-
36
-
-
21844525192
-
Tackling the retailer decision maze: Which brands to discount, how much, when, and why?
-
G.J. Tellis F.Z. Fred F. Zufryden 1995 Tackling the retailer decision maze: which brands to discount, how much, when, and why? Marketing Science 12 271 299
-
(1995)
Marketing Science
, vol.12
, pp. 271-299
-
-
Tellis, G.J.1
Fred, F.Z.2
Zufryden, F.3
-
37
-
-
0000576595
-
Markov chains for exploring posterior distributions (with discussion)
-
L. Tierney 1994 Markov chains for exploring posterior distributions (with discussion) Annals of Statistics 22 1701 1762
-
(1994)
Annals of Statistics
, vol.22
, pp. 1701-1762
-
-
Tierney, L.1
-
40
-
-
0039594295
-
Multifirm analysis of competitive decision variables
-
A.R. Wildt 1974 Multifirm analysis of competitive decision variables Journal of Marketing Research 11 50 62
-
(1974)
Journal of Marketing Research
, vol.11
, pp. 50-62
-
-
Wildt, A.R.1
-
41
-
-
0031506838
-
Kalman filter estimation of new product diffusion models
-
J. Xie M.S. Song Q. Wang 1997 Kalman filter estimation of new product diffusion models Journal of Marketing Research 34 378 393
-
(1997)
Journal of Marketing Research
, vol.34
, pp. 378-393
-
-
Xie, J.1
Song, M.S.2
Wang, Q.3
-
42
-
-
34748852319
-
State space modeling approach to decompose daily sales of a restaurant into time-dependent multi-factors (in Japanese)
-
R. Yamaguchi E. Tsuchiya T. Higuchi 2004 State space modeling approach to decompose daily sales of a restaurant into time-dependent multi-factors (in Japanese) Transactions of the Operations Research Society of Japan 49 52 60
-
(2004)
Transactions of the Operations Research Society of Japan
, vol.49
, pp. 52-60
-
-
Yamaguchi, R.1
Tsuchiya, E.2
Higuchi, T.3
|