Bayesian state space modeling approach for measuring the effectiveness of marketing activities and baseline sales from POS data

Proceedings - IEEE International Conference on Data Mining, ICDM

Volumn , Issue , 2006, Pages 21-32

  Ando, Tomohiro ^a  

^a KEIO UNIVERSITY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

BASELINE SALES; BAYESIAN STATE SPACE MODELING; MARKETING SCIENCE; POS DATA;

ALGORITHMS; BAYESIAN NETWORKS; DATA MINING; MARKOV PROCESSES; MATHEMATICAL MODELS; MONTE CARLO METHODS; TIME SERIES ANALYSIS;

POINT OF SALE TERMINALS;

EID: 55549127963     PISSN: 15504786     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICDM.2006.25     Document Type: Conference Paper

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