Market orientation and internationalisation in small software firms

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1294-1315

  Ruokonen, Mika ^a   Nummela, Niina ^b   Puumalainen, Kaisu ^a   Saarenketo, Sami ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

^b UNIVERSITY OF TURKU   (Finland)

Author keywords

Computer software; Electronic commerce; Finland; International organizations; Market orientation; Small enterprises

Indexed keywords

EID: 54849431797     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903682     Document Type: Article

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