Use of care labels: Linking need for cognition with consumer confidence and perceived risk

Journal of Fashion Marketing and Management

Volumn 12, Issue 4, 2008, Pages 532-544

  Yan, Ruoh Nan ^a   Yurchisin, Jennifer ^b   Watchravesringkan, Kittichai ^b  

^a Department of Ecosystem Science and Sustainability   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Clothing; Cognition; Consumer behaviour; Consumer risk; Labelling

Indexed keywords

APPAREL FABRIC; LABEL; LABELING; RISK ASSESSMENT;

EID: 53249111454     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020810906173     Document Type: Article

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