Virtual customer integration in the innovation process: Evaluation of the web platforms of multinational enterprises (MNE)

PICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Volumn , Issue , 2008, Pages 469-478

  Rohrbeck, René ^a   Steinhoff, Fee ^a   Perder, Felix ^a  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; ECONOMICS; INDUSTRIAL MANAGEMENT; INTEGRATION; MECHANISMS; SALES; SIGNAL FILTERING AND PREDICTION;

DIGITAL GOODS; EXECUTION PHASE; FAILURE RATES; INNOVATION PROCESSES; INTEGRATION PLATFORMS; NEW PRODUCTS; PORTLAND; SUSTAINABLE ECONOMY; TECHNOLOGY MANAGEMENTS;

TECHNOLOGY;

EID: 52449130362     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/PICMET.2008.4599656     Document Type: Conference Paper

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