The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: The case-study approach

International Business Review

Volumn 17, Issue 5, 2008, Pages 587-599

  Huang, Tai Yuan ^a,b   Hu, Jer San ^c   Chen, Kuo Chia ^d  

^a NAN JEON INSTITUTE OF TECHNOLOGY   (Taiwan)

^b NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c FU JEN CATHOLIC UNIVERSITY   (Taiwan)

^d KAINAN UNIVERSITY   (Taiwan)

Author keywords

Business network; International merger; Market product knowledge; Multinational company; Resource embeddedness

Indexed keywords

EID: 50949113661     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2008.07.004     Document Type: Article

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