Cultivating global experience curve advantage on technology and marketing capabilities

International Marketing Review

Volumn 13, Issue 6, 1996, Pages 22-42

  Chang, Tung Lung ^a  

^a NEW JERSEY INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010131862     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610151908     Document Type: Article

References (96)

1. Aaby, N.-E. and Slater, S.F. (1989), "Management influences on export performance: a review of the empirical literature 1978-88", International Marketing Review, Vol. 6 No. 4, pp. 7-26.
2. Andrews, K.R. (1987), The Concept of Corporate Strategy, 3rd ed., Irwin, Homewood, IL.
3. Barr, S. (1994), "In the market for a good coupler?", Telephony, Vol. 226 No. 12, pp. 24-9.
4. Bartlett, C.A. and Ghoshal, S. (1992), Transnational Management, Irwin, Homewood, IL.
5. Basberg, B.L. (1987), "Patents and the measurement of technological change: a survey of the literature", Research Policy, Vol. 16 Nos 2-4, pp. 131-41.
6. Bell, M. (1984), "Learning and accumulation of industrial and technological capability in developing countries", in King, K. and Fransman, M.(Eds), Technological Capacity in The Third World, Macmillan, London.
7. Bird, L. (1993), "TV ads boost Nestles infant formulas", Wall Street Journal, 30 March, p. B1.
8. Boulding, W. and Staelin, R. (1990), "Environment, market share, and market power", Management Science, Vol. 36 No. 10, pp. 1160-77.
9. Bradley, P (1989), "Global sourcing takes split-second timing", Purchasing, 20 July, pp. 52-8.
10. Brittain, J. (1989), "Strategy and time-dependent failure probabilities: experience, obsolescence, and strategic change", Academy of Management Best Papers Proceedings 1989, pp. 173-7.
11. Buckley, P.J. and Casson, M. (1976), The Future of the Multinational Enterprise, Halmes and Meier, NY.
12. Burns, T. and Stalker, G.M. (1961), The Management of Innovation, Tavistock, London.
13. Buzzell, R.D. and Gale, B.T. (1987), The PIMS Principles, The Free Press, New York, NY.
14. Buzzell, R.D., Gale, B.T., and Sultan, R. (1975), "Market share - a key to profitability", Harvard Business Review, January-February, pp. 97-106.
15. Cartwright, W.R. (1993), "Multiple linked "diamonds" and the international competitiveness of export-dependent industries: the New Zealand experience", Management International Review, Vol. 33 No. 2, pp. 55-70.
16. Caves, R.E. (1971), "International corporations: the industrial economics for foreign investment", Economica, February, pp. 1-27.
17. Caves, R.E. (1982), Multinational Enterprise and Economic Analysis, Cambridge University Press, Cambridge, UK.
18. Cavusgil, S.T. (1984), "Organizational characteristics associated with export activity", Journal of Management Studies, Vol. 2 No. 1, pp. 3-22.
19. Cavusgil, S.T. and Nevin, J.R. (1981), "Internal determinants of export marketing behaviour: an empirical investigation", Journal of Marketing Research, Vol. 18, February, pp. 114-9.
20. Chakrabarti, A.K. (1989), "Technology indicators: conceptual issues and measurement problems", Journal of Engineering & Technology Management, Vol. 6 No. 2, pp. 99-116.
21. Chakravarthy, B.S. (1982), "Adaptation: a promising metaphor for strategic management", Academy of Management Review, Vol. 7 No. 1, pp. 35-44.
22. Chakravarthy, B.S. (1986), "Measuring strategic performance", Strategic Management Journal, Vol. 7, pp. 437.83.
23. Chang, T.-l. (1995a), "Formulating adaptive marketing strategies in a global industry", International Marketing Review, Vol. 12 No. 6, pp. 4-17.
24. Chang, T.-l. (1995b), "Niche marketing for small business exporters", in Grub, P.D. and Moran, R.T. (Eds), Global Business Strategies in The 1990s, Beacham, Washington, DC.
25. Chang, T.-l. and Grub, P.D. (1992), "Competitive strategies of Taiwanese PC firms in their Intel-nationalization Process", Journal of Globol Marketing, Vol. 6 No. 3, pp. 5-27.
26. Christensen, C. H., da Rocha, A. and Gertner, R.K. (1987), "An empirical investigation of the factors influencing exporting success of Brazilian firms", Journal of Business Studies, Fall, pp. 61-77.
27. Clark, K.B. and Fujimoto, T. (1989), "Lead time in automobile product development: explaining the Japanese advantage", Journal of Engineering and Technology Management, Vol. 6, pp. 25-58.
28. Cohen, W.M. and Levinthal, D.A. (1987), "Innovation and learning: the two faces of R&D", Economic Journal, Vol. 99 No. 3.
29. Czinkota, M.R. and Ronkainen, I.A. (1996), Global Marketing, Dryden, Orlando, FL.
30. Daniels, J.D. and Robles, F. (1982), "The choice of technology and export performance", Journal of International Business Studies, Vol. 13, Spring/Summer, pp. 67-87.
31. Darling, J.R. and Taylor, R.E. (1989), "A model for reducing internal resistance to change in a firm's international marketing strategy", European Journal of Marketing, Vol. 23 No. 7, pp. 34-41.
32. Dunning, J.H. (1973), "The determinants of international production", Oxford Economic Papers, Vol. 25, November, pp. 155-77.
33. Dunning, J.H. (1993), "Internationalizing Porter's diamond", Management International Review, Vol. 33 No. 2, pp. 7-15.
34. Economist (1991), 30 November.
35. Electronic Business, (1989), "Once bankrupt the good times come back to Lattice", 27 November, pp. 38-41.
36. Elliot, G.R. (1988), "Strategic marketing implications of the changing environment of Australian banking", International Journal of Bank Marketing, Vol. 6 No. 5, pp. 5-13.
37. Flaherty, M.T. (1988), "Emerging global business environment and managerial reaction to it", Paper COF-8, Presented at the Ministry of International Trade and Industry Conference, Tokyo.
38. Forbes, K.F. and Zampelli, E.M. (1991), "Growth, technology, and the demand for scientists and engineers", Industrial Relations, Vol. 30 No. 2, pp. 294-301.
39. Fortune, (1987), "Sun's sizzling race to the top", 17 August, p. 89.
40. Foust, D., (1989), "Mr. Smith goes global: he's putting Federal Express' future on the line to expand overseas", Business Week, 13 February.
41. Freeman, C. (1974), The Economics of Industrial Innovation, Penguin, Harmondsworth.
42. Freeman, C. (1994), "The economics of technical change", Cambridge Journal of Economics, Vol. 18, pp. 463-514.
43. Ghemawat, P (1991), Commitment: The Dynamic of Strategy, Free Press, New York, NY.
44. Gruppy, H. and Hofmeyer, O. (1986), "A technometric model for the assessment of technological standards and their application to selected technology comparisons", Technological Forecasting and Social Change, Vol. 30, pp. 123-37.
45. Hamel, G. and Prahalad, C.K. (1985), "Do you really have a global strategy?", Harvard Business Review, July-August, pp. 139-48.
46. Hanan, M. (1976), "Venturing corporations - think small to stay strong", Harvard Businesss Review, Vol. 54 No. 3, pp. 139-48.
47. Hannan, M.T. and Freeman, J.H. (1984), "Structural inertia and organizational change", American Sociological Review, Vol. 49, pp. 149-64.
48. Hedlund, G. and Nonaka, I. (1993), "Models of knowledge management in the West and Japan", in Lorange, P., Chakravarthy, B., Roos, J and Van de Ven, A. (Eds), Implementing Strategic Process: Change, Learning and Cooperation, Basil Blackwell, London.
49. Hill, C.H. (1994), International Business: Competing in The Global Marketplace, Irwin, Boston, MA.
50. Hodgetts, R.M. (1993), "Porter's diamond framework in a Mexican context", Management International Review, Vol. 33 No. 2, pp. 41-54.
51. Hofstede, G.H. (1980), Culture's Consequences: International Difference in Work-related Values, Sage, Beverly Hills, CA.
52. Huey, J. (1995), "Eisner explains everything", Fortune, 17 April, pp. 45-68.
53. Ito, K. (1988), "Sources of global competitiveness of Japanese manufacturing firms", unpublished Ph.D dissertation, University of Michigan.
54. Kindleberger, C.P. (1969), American Business Abroad, Yale University Press, New York, NY.
55. Kogut, B. and Chang, S.J. (1991), "Technological capabilities and Japanese foreign direct investment in the United States", Review of Economics and Statistics, Vol. 73 No. 3, pp. 401-13.
56. Kogut, B. and Singh, H. (1988), "The effect of national culture on the choice of entry mode", Journal of International Business Studies, Vol. 19 No. 3, pp. 411-32.
57. Levitt, T. (1983), "The globalization of markets", Harvard Business Review, May/June, pp. 92-102.
58. Liberman, M.B. and Montgomery, D.B. (1988), "First-mover advantages", Strategic Management Journal, Vol. 9, pp. 41-58.
59. Luostarinen, R. (1980), Internationalization of the Firm, the Helsinki School of Economics, Helsinki
60. Macrae, N. (1976), "The coming entrepreneurial revolution: a survey", The Economist, 25 December, pp. 41-65.
61. Mansfield, E. (1988), "Industrial innovation in Japan and the United States", Science, Vol. 241, pp. 1760-64.
62. Manufacturing Systems, (1994), "High technology strives first for quality", Manufacturing Systems, October, Vol. 12 No. 10, p. 6.
63. Martenson, R. (1987), "Is standardization of marketing feasible in culture-bound industries? A European case study", International Marketing Review, Vol. 4 No. 3, pp. 7-17.
64. Martin, M.J.C. (1994), Managing Innovation and Entrepreneurship in Technology-Based Firms, John Wiley & Son, New York, NY.
65. Mascarenhas, B. (1986), "International strategies of non-dominant firms", Journal of International Business Studies, Vol. 17 No. 1, pp. 1-25.
66. McKenna, J.F. (1992), "Not a facility, but a capability", Industry Week, 15 June, Vol. 241 No. 12, pp. 60-1.
67. Mitchell, R. (1989), "Masters of innovation", Business Week, 10 April, pp. 58-60.
68. Mitchell, W., Shaver, J.M. and Yeung, R (1993), "Performance following changes of international presence in domestic and transition industries", Journal of International Business Studies, Vol. 24 No. 4, pp. 647-69.
69. Mitchell, W. and Singh, K. (1993), "Death of the lethargic: Effects of expansion into new technical subfields on performance in a firm's base business, Organization Science, Vol. 4 No. 2, pp. 152-80.
70. Montgomery, C.A. and Barter, M.E. (Eds) (1991), Strategy, Harvard Business School Press, Boston, MA.
71. Morck, R. and Yeung, B. (1991), "Why investors value multinationality", Journal of Business, Vol. 64 No. 2, pp. 165-87.
72. Narin, F. (1993), "Technology indicators and corporate strategy", Review of Business, Vol. 14 No. 3, pp. 19-23.
73. Narula, R. (1993), "Technology, international business and Porter's "diamond": synthesizing a dynamic competitive development model", Management. International Review, Vol. 33 No. 2, pp. 85-107.
74. Ohmae, K. (1989), "Managing in a borderless world", Harvard Business Review, May-June, pp. 152-61.
75. Patterson, W.C. (1993), "Firstmover advantage: the opportunity curve", Journal of Management Studies, Vol. 30 No. 5, pp. 759-77.
76. Porter, M.E.(1986a), Competition in Global Industries, Harvard Business School Press, Boston, MA.
77. Porter, M.E. (1986b), "The strategic role of international marketing", Journal of Consumer Marketing, Vol. 3 No. 2, pp. 17-21.
78. Porter, M.E. (1990), The Competitive Advantage of Nations, The Free Press, New York, NY.
79. Prahalad, C. K. and Doz, Y.L. (1987), The Multinational Mission: Balancing Local Demands and Global Vision, Free Press, New York, NY.
80. Prescott, J.E., Kohli, A.K. and Venkatraman, N. (1984), "Is the relationship between market share and business profitability spurious? An empirical assessment", Academy of Management Proceedings, pp. 32-6.
81. Rapoport, C. (1994), "Nestie's brand building machine", Fortune, 19 September, pp. 147-56.
82. Reid, S.D. (1986), "Is technology linked with export performance in small firms?" in Hubner (Ed.), The Art and Science of Innovation Management, Elsevier, Amsterdam.
83. Robinson, W.T. (1990), "Product innovation and start-up business market share performance", Management Science, Vol. 36 No. 10, pp. 1279-89.
84. Rohwedder, C. (1994), "Nestlé goes on investment diet, limiting its expansion", Wall Street Journal, 27 September, p. B6.
85. Rugman, A.M. (1980), "Internalization as a general theory of foreign direct investment: a reappraisal of the literature", Weltwirtschaftliches Archiv, Vol. 116, pp. 365-79.
86. Rugman, A.M. and D'Cruz, J.R. (1993), "The Double Diamond model of international competitiveness: the Canadian experience". Management International Review, Vol. 33 No. 2, pp. 17-39.
87. Sciberras, E. (1986), Indicators of technical intensity and international competitiveness: a case for supplementing quantitative data", R&D Management, Vol. 16 No. 1, pp. 3-14.
88. Shapiro, E. (1994), "Minnesota Mining's wool pads grab sizable chunk of business", Wall Street Journal, 13 January, p. B6.
89. Slatter, S. (1992), Gambling on Growth: How to Manage the Small High-Tech Firm, John Wiley and Sons, New York, NY.
90. Sonnenberg, H. (1993), "Balancing speed and quality in product innovation", Canadian Business Review, Vol. 20 No. 3, pp. 19-22.
91. Starr, M.K. (1991), Global Corporate Alliances and the Competitive Edge, Quorum, New York, NY.
92. Strategic Planning Institute (1988), The PIMS Competitive Strategy Research Data Base, SPI, Cambridge, MA.
93. Taylor, R.E. (1988), "Reducing resistance to new marketing strategies", Business Forum, Vol. 13 No. 2, pp. 12-15.
94. Teece, D.J. (1980), "Technology transfer by multinational firms: the resource cost of transferring technology know-how", Economic Journal, Vol. 81 pp. 242-61.
95. Wall Street Journal (1994), "Profit at 3M Rose", 28 July, p. B4.
96. Winter, S.G. (1987), "Knowledge and competence as strategic assets", in Teece, D.J. (Ed.), The Competitive Challenge: Strategies for Indusrial Innovation and Renewal, Ballinger, Cambridge, MA.