Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies

International Business Review

Volumn 8, Issue 5-6, 1999, Pages 633-660

  Nachum, L ^a   Rolle, J D ^a  

^a NONE

Author keywords

Advertising; International competitiveness; Ownership advantages

Indexed keywords

EID: 0043284380     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-5931(99)00023-2     Document Type: Article

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