Picture-text incongruency in print advertisements among low- and high-literacy consumers

Journal of Consumer Affairs

Volumn 42, Issue 3, 2008, Pages 439-451

  Jae, Haeran ^a   Delvecchio, Devon S ^b   Cowles, Deborah ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b MIAMI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 50249179140     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2008.00117.x     Document Type: Article

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