Comprehension of warnings and resulting attitudes

Journal of Consumer Affairs

Volumn 35, Issue 2, 2001, Pages 278-294

  Lepkowska White, Elzbieta ^a   Parsons, Amy L ^b  

^a SKIDMORE COLLEGE   (United States)

^b KING'S COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035643512     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2001.tb00114.x     Document Type: Article

References (4)

1. Adkins, Natalie R. and Julie L. Ozanne. 1997. Johnny's Mom Can't Read: Stigma of Low Literacy in the Market Place. Marketing and Public Policy Conference Proceedings, 7:9-10.
2. Ajzen, Icek. 1988. Altitudes, Personality and Behavior, Chicago, IL: Dorsey Press.
3. Ajzen, Icek. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50:179-211.
4. Andrews, Craig J., Srinivas Durvasula, and Syed H. Akhter. 1990. A Framework for Conceptualizing and Measuring Involvement Construct in Advertising Research. Journal of Advertising, 19, 14:27-40.