Loyalty and positive word-of-mouth: Patients and hospital personnel as advocates of a customer-centric health care organization

Health Marketing Quarterly

Volumn 23, Issue 3, 2007, Pages 59-77

  Ferguson, Ronald J ^a   Paulin, Michele ^a   Leiriao, Elizabeth ^b  

^a Civil and Environmental Engineering   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

Referral markets; Relationship marketing; Satisfaction; Service quality

Indexed keywords

ARTICLE; CANADA; COHORT ANALYSIS; DOCTOR PATIENT RELATION; EVALUATION; FINANCIAL MANAGEMENT; HEALTH CARE QUALITY; HEALTH SERVICES RESEARCH; HOSPITAL; HUMAN; HUMAN RELATION; INGUINAL HERNIA; INTERPERSONAL COMMUNICATION; MALE; ORGANIZATION AND MANAGEMENT; PATIENT REFERRAL; PATIENT SATISFACTION; QUESTIONNAIRE; STANDARD; STATISTICS;

COHORT STUDIES; COMMUNICATION; HEALTH SERVICES RESEARCH; HERNIA, INGUINAL; HOSPITAL-PATIENT RELATIONS; HOSPITALS, URBAN; HUMANS; MALE; MARKETING OF HEALTH SERVICES; ONTARIO; PATIENT SATISFACTION; PROFESSIONAL-PATIENT RELATIONS; QUALITY ASSURANCE, HEALTH CARE; QUESTIONNAIRES; REFERRAL AND CONSULTATION;

EID: 49649099804     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802086174     Document Type: Article

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