Segmentation strategies for non-profits: Mining the emerging market of "black gold"

Journal of Business and Industrial Marketing

Volumn 23, Issue 6, 2008, Pages 416-428

  McKinley Floyd, Lydia ^a   Shrestha, Nanda ^a  

^a Florida A and M University   (United States)

Author keywords

Black people; Culture; Emerging markets; Ethnocentrism; Philanthropy; United States of America

Indexed keywords

EID: 49349088321     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810894463     Document Type: Article

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