Developing country perspectives on country-of-origin effects: The case of the proudly South African campaign

Journal of African Business

Volumn 9, Issue 1, 2008, Pages 77-92

  Mtigwe, Bruce ^a   Chikweche, Tendai ^b  

^a NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Zimbabwe)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

"Made in" campaign; Buy national campaign; Country of origin effects; Marketing

Indexed keywords

CONCEPTUAL FRAMEWORK; CONSUMPTION BEHAVIOR; DECISION MAKING; DEVELOPING WORLD; MARKETING;

AFRICA; SOUTH AFRICA; SOUTHERN AFRICA; SUB-SAHARAN AFRICA;

EID: 67649130741     PISSN: 15228916     EISSN: 15229076     Source Type: Journal    
DOI: 10.1080/15228910802052492     Document Type: Article

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