Online community experience (OCE) and its impact on customer attitudes: An exploratory study

International Journal of Electronic Marketing and Retailing

Volumn 2, Issue 2, 2008, Pages 150-175

  Nambisan, Priya ^a   Watt, James ^b  

^a UNIVERSITY AT ALBANY   (United States)

^b RENSSELAER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Customer experience; Electronic marketing; OCE; Online communities; Online community experience; Product communities; Retailing

Indexed keywords

EID: 49349084501     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2008.019815     Document Type: Article

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