Perceptions of price fairness: An empirical research

Business and Society

Volumn 47, Issue 3, 2008, Pages 370-389

  Gielissen, Robert ^a   Dutilh, Chris E ^b   Graafland, Johan J ^c  

^a FONTYS UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

^b UNILEVER   (Netherlands)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Cost base pricing; Inequality; Price fairness; Reference pricing

Indexed keywords

EID: 49249124790     PISSN: 00076503     EISSN: 14678594     Source Type: Journal    
DOI: 10.1177/0007650308316937     Document Type: Article

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