Adoption of efficient consumer response: The issue of mutuality

Supply Chain Management

Volumn 6, Issue 5, 2001, Pages 230-241

  Kurnia, Sherah ^a   Johnston, Robert B ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Australia; Case studies; Consumer behaviour; Grocery; Response rate

Indexed keywords

BEHAVIORAL RESEARCH; COMPETITION; COSTS; CUSTOMER SATISFACTION; DISTRIBUTION OF GOODS; INFORMATION ANALYSIS; INFORMATION TECHNOLOGY; PRODUCT DEVELOPMENT; SOCIETIES AND INSTITUTIONS;

CASE STUDIES; CONSUMER BEHAVIOR; GROCERY; RESPONSE RATE; SUPPLY CHAIN MANAGEMENT;

CONSUMER PRODUCTS;

EID: 3242732492     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/13598540110407778     Document Type: Review

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