Radical strategies for profitable growth

European Management Journal

Volumn 16, Issue 3, 1998, Pages 253-261

  Doyle, Peter ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040581421     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(98)00002-4     Document Type: Article

References (18)

1. Baghai M., Coley S.C., White D. Staircases to growth. McKinsey Quarterly. 4:1996;38-61.
2. Doyle, P. (1994) Marketing Management and Strategy, pp. 1-31. Prentice Hall, London.
3. Doyle P. Marketing in the new millennium. European Journal of Marketing. 29(13):1995;23-33.
4. Drucker, P.F. (1973) Management: Tasks, Responsibilities, Practices. Heinemann, London.
5. Engel, J.F., Blackwell, R.D. and Kollat, D.T. (1995) Consumer Behavior. Dryden Press, Hinsdale, IL.
6. Financial Times (1993) Blending genius and magic, 16 March, p. 18.
7. Hamel, G. and Prahalad, C.K. (1994) Competing for the Future: Breakthrough Strategies for Seizing Control of Your Future and Creating the Markets of Tomorrow. Harvard Business School Press, Boston, MA.
8. Kay, J. (1993) Foundations of Corporate Success. Oxford University Press, Oxford.
9. Kim W.C., Mauborgne R. Value innovation: the strategic logic of high growth. Harvard Business Review. 75(1):1997;102-115.
10. Mac Hulbert J., Pitt L. Exit left centre stage? the future of functional marketing. European Management Journal. 14(1):1996;47-60.
11. Makridakis S. Factors affecting success in business: management theories/tools versus predicting changes. European Management Journal. 14(1):1996;1-20.
12. Marketing Society Annual Conference (1996) Radical strategies for profitable growth, 20 November, London.
13. Peters, T.J. and Waterman, R.H. (1982) In Search of Excellence: Lessons from America's Best-run Companies. Harper and Row, New York.
14. Porter, M.E. (1980) Competitive Strategy: Techniques for Analysing Industries and Competitors. Free Press, New York.
15. Reichheld, F.E. (1995) The Loyalty Effect: Hidden Force behind Growth, Profits and Lasting Value. Harvard Business School Press, Boston.
16. Reinertsen D.G. The search for new product killers. Electronics Business. July:1993;62-66.
17. Stalk, G. and Hout, T.H. (1990) Competing Against Time: How Time-based Competition is Reshaping Global Markets. Free Press, New York.
18. The Economist (1997) Why too many mergers miss the mark, 4 January, pp. 59-60.