Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report;El marketing como herramienta para incrementar la eficacia de los planes de salud pública. Informe SESPAS 2008

Gaceta Sanitaria

Volumn 22, Issue SUPPL. 1, 2008, Pages 27-36

  Beerli Palacio, Asunción ^a   Martín Santana, Josefa D ^a   Porta, Miquel ^b  

^a UNIVERSITY OF LAS PALMAS DE GRAN CANARIA   (Spain)

^b UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

Effectiveness of health marketing programs; Health marketing; Social marketing

Indexed keywords

EID: 45149096821     PISSN: 02139111     EISSN: 15781283     Source Type: Journal    
DOI: 10.1016/s0213-9111(08)76072-2     Document Type: Review

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