메뉴 건너뛰기




Volumn 21, Issue 4, 2004, Pages 51-75

A social marketing approach to changing mental health practices directed at youth and adolescents

Author keywords

Behavior change; Mental health practices; Social marketing; Stages of change; Youth and adolescents

Indexed keywords

ADOLESCENT; ANXIETY DISORDER; ATTENTION DEFICIT DISORDER; BEHAVIOR DISORDER; DEPRESSION; EVIDENCE BASED MEDICINE; FEAR; HEALTH CARE NEED; HUMAN; MEDICAL PRACTICE; MENTAL HEALTH SERVICE; MENTAL IRRITATION; REVIEW; SOCIAL MARKETING;

EID: 14644430989     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v21n04_04     Document Type: Review
Times cited : (43)

References (59)
  • 2
    • 21344492940 scopus 로고
    • Social marketing: Definition and domain
    • Andreasen, A. R. (1994). Social marketing: definition and domain. Journal of Public Policy & Marketing 13 (1), 108-114.
    • (1994) Journal of Public Policy & Marketing , vol.13 , Issue.1 , pp. 108-114
    • Andreasen, A.R.1
  • 3
    • 0003399512 scopus 로고
    • San Francisco: Jossey-Bass, Inc.
    • _ (1995). Marketing social change. San Francisco: Jossey-Bass, Inc.
    • (1995) Marketing Social Change
  • 4
    • 0002258477 scopus 로고    scopus 로고
    • Intersector transfer of marketing knowledge
    • Paul N. Boom and Gregory T. Gundlach (eds.), Thousand Oaks, CA: Sage Publications, Ltd.
    • _ (2001). Intersector transfer of marketing knowledge. In Paul N. Boom and Gregory T. Gundlach (eds.), Handbook of marketing and society (pp. 80-104). Thousand Oaks, CA: Sage Publications, Ltd.
    • (2001) Handbook of Marketing and Society , pp. 80-104
  • 6
    • 84990348490 scopus 로고    scopus 로고
    • The Life Trajectory of Social Marketing: Some Implications
    • _ (2004). "The Life Trajectory of Social Marketing: Some Implications," Marketing Theory 3 (3), pp. 293-303.
    • (2004) Marketing Theory , vol.3 , Issue.3 , pp. 293-303
  • 7
    • 0017472917 scopus 로고
    • Self-efficacy: Toward a unifying theory of behavior change
    • Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavior change. Psychological Review, 84, 191-215.
    • (1977) Psychological Review , vol.84 , pp. 191-215
    • Bandura, A.1
  • 8
    • 14644396808 scopus 로고
    • Marketing traffic safety
    • Barbas, A. & Horn B. (1993). Marketing traffic safety. The OECD Observer, 181: 30-32.
    • (1993) The OECD Observer , vol.181 , pp. 30-32
    • Barbas, A.1    Horn, B.2
  • 9
    • 0010181012 scopus 로고
    • The identity crisis in marketing
    • Bartels, R. (1974). The identity crisis in marketing. Journal of Marketing, 38, 73-76.
    • (1974) Journal of Marketing , vol.38 , pp. 73-76
    • Bartels, R.1
  • 10
    • 0028892219 scopus 로고
    • Social marketing: Consumer-focused health promotion
    • Blair, J. E. (1995). Social marketing: consumer-focused health promotion. AAOHN Journal, 43(10), 527-531.
    • (1995) AAOHN Journal , vol.43 , Issue.10 , pp. 527-531
    • Blair, J.E.1
  • 11
    • 0020494939 scopus 로고
    • Marketing: A tool for health education
    • Bonaguro, J. A. & Miaoulis, G. (1983). Marketing: a tool for health education. Health Education, 14 (1), 6-11.
    • (1983) Health Education , vol.14 , Issue.1 , pp. 6-11
    • Bonaguro, J.A.1    Miaoulis, G.2
  • 12
    • 0036015261 scopus 로고    scopus 로고
    • Improving the dietary status of low income pregnant women at nutritional risk
    • Brinberg, D. & Axelson, M. L. (2002). Improving the dietary status of low income pregnant women at nutritional risk. Journal of Public Policy and Marketing (Spring), 100-104.
    • (2002) Journal of Public Policy and Marketing , Issue.SPRING , pp. 100-104
    • Brinberg, D.1    Axelson, M.L.2
  • 16
    • 67449109764 scopus 로고    scopus 로고
    • Public health social marketing: The immunise Australia program
    • Carroll, T. E. & Van Veen, L. (2002). Public health social marketing: the immunise Australia program. Social Marketing Quarterly VII, 1 (Spring), 62-65.
    • (2002) Social Marketing Quarterly , vol.7 , Issue.1 SPRING , pp. 62-65
    • Carroll, T.E.1    Van Veen, L.2
  • 18
    • 0003966730 scopus 로고    scopus 로고
    • Boston: Little, Brown and Company
    • Gladwell, M. (2000). The tipping point. Boston: Little, Brown and Company.
    • (2000) The Tipping Point
    • Gladwell, M.1
  • 19
    • 0025952104 scopus 로고
    • The marketing of empowerment and the construction of the health consumer: A critique of health promotion
    • Grace, V. M. (1991). The marketing of empowerment and the construction of the health consumer: a critique of health promotion. International Journal of Health Services, 21 (2), 329-343.
    • (1991) International Journal of Health Services , vol.21 , Issue.2 , pp. 329-343
    • Grace, V.M.1
  • 22
    • 0025833199 scopus 로고
    • Social marketing and communication health promotion
    • Hastings, G. & Haywood, A. (1991). Social marketing and communication health promotion. Health Promotion International, 6 (2), 135-145.
    • (1991) Health Promotion International , vol.6 , Issue.2 , pp. 135-145
    • Hastings, G.1    Haywood, A.2
  • 23
    • 14644433954 scopus 로고    scopus 로고
    • Evidence-based Therapy: Is There a Practical Approach?
    • November/December
    • Hayes, Randy A. (2001), "Evidence-based Therapy: Is There a Practical Approach?" Behavioral Health Management, November/December.
    • (2001) Behavioral Health Management
    • Hayes, R.A.1
  • 25
    • 0010155229 scopus 로고    scopus 로고
    • The marketing concept and health promotion: A survey and analysis of recent 'health promotion' literature
    • Hill, R. (2001). The marketing concept and health promotion: a survey and analysis of recent 'health promotion' literature. Social Marketing Quarterly, VII (1), 29-53.
    • (2001) Social Marketing Quarterly , vol.7 , Issue.1 , pp. 29-53
    • Hill, R.1
  • 27
    • 0010094310 scopus 로고    scopus 로고
    • Census says: Multiculti works
    • July 30
    • James, D. (2001). Census says: multiculti works. Marketing News, July 30, 1, 9-10.
    • (2001) Marketing News , vol.1 , pp. 9-10
    • James, D.1
  • 28
    • 14644410616 scopus 로고    scopus 로고
    • The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns
    • Jones, S. C. & Rossiter, J. R. (2002). The applicability of commercial advertising theory to social marketing: two case studies of current Australian social marketing campaigns. Social Marketing Quarterly, VIII (1), 6-18.
    • (2002) Social Marketing Quarterly , vol.8 , Issue.1 , pp. 6-18
    • Jones, S.C.1    Rossiter, J.R.2
  • 29
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler, P. & Levy, Sidney J. (1969). Broadening the concept of marketing. Journal of Marketing. 33, 10-15.
    • (1969) Journal of Marketing , vol.33 , pp. 10-15
    • Kotler, P.1    Levy, S.J.2
  • 30
    • 0015083252 scopus 로고
    • Social marketing: An approach to planned social change
    • Kotler, P. & Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of Marketing 35, 3-12.
    • (1971) Journal of Marketing , vol.35 , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 32
    • 0024076755 scopus 로고
    • Social marketing and public health intervention
    • Lefebvre, R. C. & Flora, J.A. (1988). Social marketing and public health intervention. Health Education Quarterly, 15(3), 299-315.
    • (1988) Health Education Quarterly , vol.15 , Issue.3 , pp. 299-315
    • Lefebvre, R.C.1    Flora, J.A.2
  • 33
    • 0010101625 scopus 로고
    • Social marketing: Confusion compounded
    • Luck, D. J. (1974). Social marketing: confusion compounded. Journal of Marketing, 38, 70-72.
    • (1974) Journal of Marketing , vol.38 , pp. 70-72
    • Luck, D.J.1
  • 34
    • 0036015259 scopus 로고    scopus 로고
    • Social marketing initiatives: National kidney foundation's organ donation programs in Singapore
    • Lwin, M. O., Williams, J. D. & Lam, L. L. (2002). Social marketing initiatives: national kidney foundation's organ donation programs in Singapore. Journal of Public Policy and Marketing, 21 (10, 66-77).
    • (2002) Journal of Public Policy and Marketing , vol.21 , Issue.10 , pp. 66-77
    • Lwin, M.O.1    Williams, J.D.2    Lam, L.L.3
  • 35
    • 0029440717 scopus 로고
    • Health promotion: A concept analysis
    • Maben, J. & Clark, J. M. (1995). Health promotion: a concept analysis. Journal of Advanced Nursing, 22 (6), 1158-1165.
    • (1995) Journal of Advanced Nursing , vol.22 , Issue.6 , pp. 1158-1165
    • Maben, J.1    Clark, J.M.2
  • 36
    • 14644415714 scopus 로고    scopus 로고
    • 'You cannae just take cigarettes away from somebody and no' gie them something back' Can social marketing help solve the problem of low income smoking?
    • Macaskill, S., Stead, M., Mackintosh, A. M. & Hastings, G. (2002). 'You cannae just take cigarettes away from somebody and no' gie them something back' Can social marketing help solve the problem of low income smoking? Social Marketing Quarterly VII, 1 (Spring), 19-34.
    • (2002) Social Marketing Quarterly , vol.7 , Issue.1 SPRING , pp. 19-34
    • Macaskill, S.1    Stead, M.2    Mackintosh, A.M.3    Hastings, G.4
  • 37
    • 0022712644 scopus 로고
    • Health promotion: Education or marketing strategy?
    • McBrien, M. (1986). Health promotion: education or marketing strategy? Nursing Success Today, 3(5), 16-17.
    • (1986) Nursing Success Today , vol.3 , Issue.5 , pp. 16-17
    • McBrien, M.1
  • 38
    • 0034181467 scopus 로고    scopus 로고
    • Strategies for an effective youth countermarketing program: Recommendations from commercial marketing experts
    • McKenna J., Gutierrez, K. & McCall, K. (2000). Strategies for an effective youth countermarketing program: recommendations from commercial marketing experts. Journal of Public Health Management Practice, (May), 7-13.
    • (2000) Journal of Public Health Management Practice , Issue.MAY , pp. 7-13
    • McKenna, J.1    Gutierrez, K.2    McCall, K.3
  • 39
    • 0002639354 scopus 로고
    • Moving people to behavior change: A staged social cognitive approach to message design
    • E. Maibach and R. L. Parrott (eds.), Newbury Park: Sage Publications
    • Maibach, E. & Cotton, D. (1995). Moving people to behavior change: a staged social cognitive approach to message design. In E. Maibach and R. L. Parrott (eds.), Designing health messages (pp. 41-64). Newbury Park: Sage Publications,
    • (1995) Designing Health Messages , pp. 41-64
    • Maibach, E.1    Cotton, D.2
  • 40
  • 41
    • 14644419155 scopus 로고    scopus 로고
    • Behaviour management of the tobacco addiction cycle: What does social marketing have to offer
    • I. Abedian, R. van der Merwe & Nick Williams (eds.), Cape Town: The University of Cape Town Press
    • Marks, A. S. (1998). Behaviour management of the tobacco addiction cycle: what does social marketing have to offer. In I. Abedian, R. van der Merwe & Nick Williams (eds.), The economics of tobacco control: towards an optimal policy mix (pp 210-231). Cape Town: The University of Cape Town Press.
    • (1998) The Economics of Tobacco Control: Towards An Optimal Policy Mix , pp. 210-231
    • Marks, A.S.1
  • 42
    • 11144345873 scopus 로고
    • An innovation adoption approach to the dissemination of health information to consumers
    • L. Secrest, T. E. Booker, E. M. Rogers, T. F. Campbell, & M. L. Gracy (eds.), Washington: Agency for Health Care Policy Research
    • Moorman, C. (1994) An innovation adoption approach to the dissemination of health information to consumers. In L. Secrest, T. E. Booker, E. M. Rogers, T. F. Campbell, & M. L. Gracy (eds.), Effective dissemination of clinical health information (pp. 49-68). Washington: Agency for Health Care Policy Research.
    • (1994) Effective Dissemination of Clinical Health Information , pp. 49-68
    • Moorman, C.1
  • 43
    • 0036369796 scopus 로고    scopus 로고
    • Predicting intentions versus predicting behaviors: Domestic violence prevention from a theory of reasoned action perspective
    • Nabi, R. L., Southwell, B. & Hornik, R. (2002). Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective. Health Communication, 14 (4), 429-450.
    • (2002) Health Communication , vol.14 , Issue.4 , pp. 429-450
    • Nabi, R.L.1    Southwell, B.2    Hornik, R.3
  • 45
    • 0035623798 scopus 로고    scopus 로고
    • Skin cancer prevention: Reevaluating the public policy implications
    • Peattie, K., Peattie, S. & Clarke, P. (2001). Skin cancer prevention: reevaluating the public policy implications. Journal of Public Policy & Marketing, 20 (2), 268-279.
    • (2001) Journal of Public Policy & Marketing , vol.20 , Issue.2 , pp. 268-279
    • Peattie, K.1    Peattie, S.2    Clarke, P.3
  • 46
    • 0034181485 scopus 로고    scopus 로고
    • Planning an effective anti-smoking mass media campaign targeting adolescents
    • Pechmann, C, & Reibling, E.T. (2000). Planning an effective anti-smoking mass media campaign targeting adolescents. Journal of Public Health Management Practice, (May), 80-94.
    • (2000) Journal of Public Health Management Practice , Issue.MAY , pp. 80-94
    • Pechmann, C.1    Reibling, E.T.2
  • 47
    • 0000746377 scopus 로고
    • How individuals, environments, and health behavior interact: Social learning theory
    • K. Glanz, F.M.Lewis, and B. K. Rimer (eds.), San Francisco: Jossey-Bass
    • Perry, C. L., Baranowski, T. & Parcel, G.S. (1990). How individuals, environments, and health behavior interact: social learning theory. In K. Glanz, F.M.Lewis, and B. K. Rimer (eds.), Health behavior and health education (pp. 161-186). San Francisco: Jossey-Bass.
    • (1990) Health Behavior and Health Education , pp. 161-186
    • Perry, C.L.1    Baranowski, T.2    Parcel, G.S.3
  • 48
    • 0020776609 scopus 로고
    • Stages and processes of self-change of smoking: Toward an integrative model of change
    • Prochaska, J. O. & DiClemente, C. C. (1983). Stages and processes of self-change of smoking: toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51, 390-395.
    • (1983) Journal of Consulting and Clinical Psychology , vol.51 , pp. 390-395
    • Prochaska, J.O.1    DiClemente, C.C.2
  • 50
    • 0033460887 scopus 로고    scopus 로고
    • Carrots, Sticks and promises: A conceptual framework for the management of public health and social issue behaviors
    • Rothschild, M. (1999) Carrots, Sticks and promises: a conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63 (4), 24-37.
    • (1999) Journal of Marketing , vol.63 , Issue.4 , pp. 24-37
    • Rothschild, M.1
  • 51
    • 84972772166 scopus 로고
    • Marketing for Gender Equity in Bangladesh
    • Schwartz, B. (1994), "Marketing for Gender Equity in Bangladesh," Social Marketing Quarterly, 1, 3.
    • (1994) Social Marketing Quarterly , vol.1 , pp. 3
    • Schwartz, B.1
  • 52
    • 0010092128 scopus 로고    scopus 로고
    • Social marketing as a tool to stop child abuse
    • Stannard, S. & Young, J. (1998). Social marketing as a tool to stop child abuse. Social Marketing Quarterly, IV(4), 64-68.
    • (1998) Social Marketing Quarterly , vol.4 , Issue.4 , pp. 64-68
    • Stannard, S.1    Young, J.2
  • 53
    • 0010101365 scopus 로고
    • Health care marketing: Role evolution of the community health educator
    • Syre, T.R. & Wilson, R. W. (1990). Health care marketing: role evolution of the community health educator. Health Education, 21(1), 6-8.
    • (1990) Health Education , vol.21 , Issue.1 , pp. 6-8
    • Syre, T.R.1    Wilson, R.W.2
  • 54
    • 0023459957 scopus 로고
    • Health education and health promotion: A look at the jungle of supportive fields, philosophies, philosophies, and theoretical foundations
    • Timmereck, T.C. (1987). Health education and health promotion: a look at the jungle of supportive fields, philosophies, philosophies, and theoretical foundations. Health Education, 18(6), 23-28.
    • (1987) Health Education , vol.18 , Issue.6 , pp. 23-28
    • Timmereck, T.C.1
  • 55
    • 0028229889 scopus 로고
    • Marketing and the mass media: Theory and myth
    • Tones, K. (1994). Marketing and the mass media: theory and myth. Health Education Research, 9(2), 165-169.
    • (1994) Health Education Research , vol.9 , Issue.2 , pp. 165-169
    • Tones, K.1
  • 57
    • 0001507087 scopus 로고
    • Merchandising commodities and citizenship on television
    • Wiebe, G.D. (1951-52). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15, 679-691.
    • (1951) Public Opinion Quarterly , vol.15 , pp. 679-691
    • Wiebe, G.D.1
  • 58
    • 0029301783 scopus 로고
    • A framework for health promotion and disease prevention programs
    • Winett, R.A. (1995). A framework for health promotion and disease prevention programs. American Psychologist, 50(5), 341-350.
    • (1995) American Psychologist , vol.50 , Issue.5 , pp. 341-350
    • Winett, R.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.