-
2
-
-
21344492940
-
Social marketing: Definition and domain
-
Andreasen, A. R. (1994). Social marketing: definition and domain. Journal of Public Policy & Marketing 13 (1), 108-114.
-
(1994)
Journal of Public Policy & Marketing
, vol.13
, Issue.1
, pp. 108-114
-
-
Andreasen, A.R.1
-
3
-
-
0003399512
-
-
San Francisco: Jossey-Bass, Inc.
-
_ (1995). Marketing social change. San Francisco: Jossey-Bass, Inc.
-
(1995)
Marketing Social Change
-
-
-
4
-
-
0002258477
-
Intersector transfer of marketing knowledge
-
Paul N. Boom and Gregory T. Gundlach (eds.), Thousand Oaks, CA: Sage Publications, Ltd.
-
_ (2001). Intersector transfer of marketing knowledge. In Paul N. Boom and Gregory T. Gundlach (eds.), Handbook of marketing and society (pp. 80-104). Thousand Oaks, CA: Sage Publications, Ltd.
-
(2001)
Handbook of Marketing and Society
, pp. 80-104
-
-
-
6
-
-
84990348490
-
The Life Trajectory of Social Marketing: Some Implications
-
_ (2004). "The Life Trajectory of Social Marketing: Some Implications," Marketing Theory 3 (3), pp. 293-303.
-
(2004)
Marketing Theory
, vol.3
, Issue.3
, pp. 293-303
-
-
-
7
-
-
0017472917
-
Self-efficacy: Toward a unifying theory of behavior change
-
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavior change. Psychological Review, 84, 191-215.
-
(1977)
Psychological Review
, vol.84
, pp. 191-215
-
-
Bandura, A.1
-
8
-
-
14644396808
-
Marketing traffic safety
-
Barbas, A. & Horn B. (1993). Marketing traffic safety. The OECD Observer, 181: 30-32.
-
(1993)
The OECD Observer
, vol.181
, pp. 30-32
-
-
Barbas, A.1
Horn, B.2
-
9
-
-
0010181012
-
The identity crisis in marketing
-
Bartels, R. (1974). The identity crisis in marketing. Journal of Marketing, 38, 73-76.
-
(1974)
Journal of Marketing
, vol.38
, pp. 73-76
-
-
Bartels, R.1
-
10
-
-
0028892219
-
Social marketing: Consumer-focused health promotion
-
Blair, J. E. (1995). Social marketing: consumer-focused health promotion. AAOHN Journal, 43(10), 527-531.
-
(1995)
AAOHN Journal
, vol.43
, Issue.10
, pp. 527-531
-
-
Blair, J.E.1
-
11
-
-
0020494939
-
Marketing: A tool for health education
-
Bonaguro, J. A. & Miaoulis, G. (1983). Marketing: a tool for health education. Health Education, 14 (1), 6-11.
-
(1983)
Health Education
, vol.14
, Issue.1
, pp. 6-11
-
-
Bonaguro, J.A.1
Miaoulis, G.2
-
12
-
-
0036015261
-
Improving the dietary status of low income pregnant women at nutritional risk
-
Brinberg, D. & Axelson, M. L. (2002). Improving the dietary status of low income pregnant women at nutritional risk. Journal of Public Policy and Marketing (Spring), 100-104.
-
(2002)
Journal of Public Policy and Marketing
, Issue.SPRING
, pp. 100-104
-
-
Brinberg, D.1
Axelson, M.L.2
-
13
-
-
0028053202
-
Social marketing: A critical appraisal
-
Buchanan, D.R., Reddy, S. & Hossain, Z. (1994). Social marketing: a critical appraisal. Health Promotion International, 9(1), 49-57.
-
(1994)
Health Promotion International
, vol.9
, Issue.1
, pp. 49-57
-
-
Buchanan, D.R.1
Reddy, S.2
Hossain, Z.3
-
16
-
-
67449109764
-
Public health social marketing: The immunise Australia program
-
Carroll, T. E. & Van Veen, L. (2002). Public health social marketing: the immunise Australia program. Social Marketing Quarterly VII, 1 (Spring), 62-65.
-
(2002)
Social Marketing Quarterly
, vol.7
, Issue.1 SPRING
, pp. 62-65
-
-
Carroll, T.E.1
Van Veen, L.2
-
18
-
-
0003966730
-
-
Boston: Little, Brown and Company
-
Gladwell, M. (2000). The tipping point. Boston: Little, Brown and Company.
-
(2000)
The Tipping Point
-
-
Gladwell, M.1
-
19
-
-
0025952104
-
The marketing of empowerment and the construction of the health consumer: A critique of health promotion
-
Grace, V. M. (1991). The marketing of empowerment and the construction of the health consumer: a critique of health promotion. International Journal of Health Services, 21 (2), 329-343.
-
(1991)
International Journal of Health Services
, vol.21
, Issue.2
, pp. 329-343
-
-
Grace, V.M.1
-
22
-
-
0025833199
-
Social marketing and communication health promotion
-
Hastings, G. & Haywood, A. (1991). Social marketing and communication health promotion. Health Promotion International, 6 (2), 135-145.
-
(1991)
Health Promotion International
, vol.6
, Issue.2
, pp. 135-145
-
-
Hastings, G.1
Haywood, A.2
-
23
-
-
14644433954
-
Evidence-based Therapy: Is There a Practical Approach?
-
November/December
-
Hayes, Randy A. (2001), "Evidence-based Therapy: Is There a Practical Approach?" Behavioral Health Management, November/December.
-
(2001)
Behavioral Health Management
-
-
Hayes, R.A.1
-
24
-
-
0030089098
-
The national 5 a day for better health program: A large scale nutrition intervention
-
Heimendinger, J., Van Duyn, M. A., Chapelsky, D., Foerster, S. & Stables, G. (1996). The national 5 a day for better health program: a large scale nutrition intervention. Journal of Pubic Health Management and Practice, 2, 27-35.
-
(1996)
Journal of Pubic Health Management and Practice
, vol.2
, pp. 27-35
-
-
Heimendinger, J.1
Van Duyn, M.A.2
Chapelsky, D.3
Foerster, S.4
Stables, G.5
-
25
-
-
0010155229
-
The marketing concept and health promotion: A survey and analysis of recent 'health promotion' literature
-
Hill, R. (2001). The marketing concept and health promotion: a survey and analysis of recent 'health promotion' literature. Social Marketing Quarterly, VII (1), 29-53.
-
(2001)
Social Marketing Quarterly
, vol.7
, Issue.1
, pp. 29-53
-
-
Hill, R.1
-
27
-
-
0010094310
-
Census says: Multiculti works
-
July 30
-
James, D. (2001). Census says: multiculti works. Marketing News, July 30, 1, 9-10.
-
(2001)
Marketing News
, vol.1
, pp. 9-10
-
-
James, D.1
-
28
-
-
14644410616
-
The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns
-
Jones, S. C. & Rossiter, J. R. (2002). The applicability of commercial advertising theory to social marketing: two case studies of current Australian social marketing campaigns. Social Marketing Quarterly, VIII (1), 6-18.
-
(2002)
Social Marketing Quarterly
, vol.8
, Issue.1
, pp. 6-18
-
-
Jones, S.C.1
Rossiter, J.R.2
-
29
-
-
0014437249
-
Broadening the concept of marketing
-
Kotler, P. & Levy, Sidney J. (1969). Broadening the concept of marketing. Journal of Marketing. 33, 10-15.
-
(1969)
Journal of Marketing
, vol.33
, pp. 10-15
-
-
Kotler, P.1
Levy, S.J.2
-
30
-
-
0015083252
-
Social marketing: An approach to planned social change
-
Kotler, P. & Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of Marketing 35, 3-12.
-
(1971)
Journal of Marketing
, vol.35
, pp. 3-12
-
-
Kotler, P.1
Zaltman, G.2
-
32
-
-
0024076755
-
Social marketing and public health intervention
-
Lefebvre, R. C. & Flora, J.A. (1988). Social marketing and public health intervention. Health Education Quarterly, 15(3), 299-315.
-
(1988)
Health Education Quarterly
, vol.15
, Issue.3
, pp. 299-315
-
-
Lefebvre, R.C.1
Flora, J.A.2
-
33
-
-
0010101625
-
Social marketing: Confusion compounded
-
Luck, D. J. (1974). Social marketing: confusion compounded. Journal of Marketing, 38, 70-72.
-
(1974)
Journal of Marketing
, vol.38
, pp. 70-72
-
-
Luck, D.J.1
-
34
-
-
0036015259
-
Social marketing initiatives: National kidney foundation's organ donation programs in Singapore
-
Lwin, M. O., Williams, J. D. & Lam, L. L. (2002). Social marketing initiatives: national kidney foundation's organ donation programs in Singapore. Journal of Public Policy and Marketing, 21 (10, 66-77).
-
(2002)
Journal of Public Policy and Marketing
, vol.21
, Issue.10
, pp. 66-77
-
-
Lwin, M.O.1
Williams, J.D.2
Lam, L.L.3
-
35
-
-
0029440717
-
Health promotion: A concept analysis
-
Maben, J. & Clark, J. M. (1995). Health promotion: a concept analysis. Journal of Advanced Nursing, 22 (6), 1158-1165.
-
(1995)
Journal of Advanced Nursing
, vol.22
, Issue.6
, pp. 1158-1165
-
-
Maben, J.1
Clark, J.M.2
-
36
-
-
14644415714
-
'You cannae just take cigarettes away from somebody and no' gie them something back' Can social marketing help solve the problem of low income smoking?
-
Macaskill, S., Stead, M., Mackintosh, A. M. & Hastings, G. (2002). 'You cannae just take cigarettes away from somebody and no' gie them something back' Can social marketing help solve the problem of low income smoking? Social Marketing Quarterly VII, 1 (Spring), 19-34.
-
(2002)
Social Marketing Quarterly
, vol.7
, Issue.1 SPRING
, pp. 19-34
-
-
Macaskill, S.1
Stead, M.2
Mackintosh, A.M.3
Hastings, G.4
-
37
-
-
0022712644
-
Health promotion: Education or marketing strategy?
-
McBrien, M. (1986). Health promotion: education or marketing strategy? Nursing Success Today, 3(5), 16-17.
-
(1986)
Nursing Success Today
, vol.3
, Issue.5
, pp. 16-17
-
-
McBrien, M.1
-
38
-
-
0034181467
-
Strategies for an effective youth countermarketing program: Recommendations from commercial marketing experts
-
McKenna J., Gutierrez, K. & McCall, K. (2000). Strategies for an effective youth countermarketing program: recommendations from commercial marketing experts. Journal of Public Health Management Practice, (May), 7-13.
-
(2000)
Journal of Public Health Management Practice
, Issue.MAY
, pp. 7-13
-
-
McKenna, J.1
Gutierrez, K.2
McCall, K.3
-
39
-
-
0002639354
-
Moving people to behavior change: A staged social cognitive approach to message design
-
E. Maibach and R. L. Parrott (eds.), Newbury Park: Sage Publications
-
Maibach, E. & Cotton, D. (1995). Moving people to behavior change: a staged social cognitive approach to message design. In E. Maibach and R. L. Parrott (eds.), Designing health messages (pp. 41-64). Newbury Park: Sage Publications,
-
(1995)
Designing Health Messages
, pp. 41-64
-
-
Maibach, E.1
Cotton, D.2
-
40
-
-
0004162883
-
-
New York: Praeger Publishers
-
Manoff, R. K. (1985). Social marketing. New York: Praeger Publishers.
-
(1985)
Social Marketing
-
-
Manoff, R.K.1
-
41
-
-
14644419155
-
Behaviour management of the tobacco addiction cycle: What does social marketing have to offer
-
I. Abedian, R. van der Merwe & Nick Williams (eds.), Cape Town: The University of Cape Town Press
-
Marks, A. S. (1998). Behaviour management of the tobacco addiction cycle: what does social marketing have to offer. In I. Abedian, R. van der Merwe & Nick Williams (eds.), The economics of tobacco control: towards an optimal policy mix (pp 210-231). Cape Town: The University of Cape Town Press.
-
(1998)
The Economics of Tobacco Control: Towards An Optimal Policy Mix
, pp. 210-231
-
-
Marks, A.S.1
-
42
-
-
11144345873
-
An innovation adoption approach to the dissemination of health information to consumers
-
L. Secrest, T. E. Booker, E. M. Rogers, T. F. Campbell, & M. L. Gracy (eds.), Washington: Agency for Health Care Policy Research
-
Moorman, C. (1994) An innovation adoption approach to the dissemination of health information to consumers. In L. Secrest, T. E. Booker, E. M. Rogers, T. F. Campbell, & M. L. Gracy (eds.), Effective dissemination of clinical health information (pp. 49-68). Washington: Agency for Health Care Policy Research.
-
(1994)
Effective Dissemination of Clinical Health Information
, pp. 49-68
-
-
Moorman, C.1
-
43
-
-
0036369796
-
Predicting intentions versus predicting behaviors: Domestic violence prevention from a theory of reasoned action perspective
-
Nabi, R. L., Southwell, B. & Hornik, R. (2002). Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective. Health Communication, 14 (4), 429-450.
-
(2002)
Health Communication
, vol.14
, Issue.4
, pp. 429-450
-
-
Nabi, R.L.1
Southwell, B.2
Hornik, R.3
-
44
-
-
0003758086
-
-
Bethesda, MD: National Heart, Lung, and Blood Institute
-
National Heart, Lung, and Blood Institute. The Fifth report of the joint national committee on detection, evaluation, and treatment of high blood pressure. Bethesda, MD: National Heart, Lung, and Blood Institute, 1992.
-
(1992)
The Fifth Report of the Joint National Committee on Detection, Evaluation, and Treatment of High Blood Pressure
-
-
-
45
-
-
0035623798
-
Skin cancer prevention: Reevaluating the public policy implications
-
Peattie, K., Peattie, S. & Clarke, P. (2001). Skin cancer prevention: reevaluating the public policy implications. Journal of Public Policy & Marketing, 20 (2), 268-279.
-
(2001)
Journal of Public Policy & Marketing
, vol.20
, Issue.2
, pp. 268-279
-
-
Peattie, K.1
Peattie, S.2
Clarke, P.3
-
46
-
-
0034181485
-
Planning an effective anti-smoking mass media campaign targeting adolescents
-
Pechmann, C, & Reibling, E.T. (2000). Planning an effective anti-smoking mass media campaign targeting adolescents. Journal of Public Health Management Practice, (May), 80-94.
-
(2000)
Journal of Public Health Management Practice
, Issue.MAY
, pp. 80-94
-
-
Pechmann, C.1
Reibling, E.T.2
-
47
-
-
0000746377
-
How individuals, environments, and health behavior interact: Social learning theory
-
K. Glanz, F.M.Lewis, and B. K. Rimer (eds.), San Francisco: Jossey-Bass
-
Perry, C. L., Baranowski, T. & Parcel, G.S. (1990). How individuals, environments, and health behavior interact: social learning theory. In K. Glanz, F.M.Lewis, and B. K. Rimer (eds.), Health behavior and health education (pp. 161-186). San Francisco: Jossey-Bass.
-
(1990)
Health Behavior and Health Education
, pp. 161-186
-
-
Perry, C.L.1
Baranowski, T.2
Parcel, G.S.3
-
48
-
-
0020776609
-
Stages and processes of self-change of smoking: Toward an integrative model of change
-
Prochaska, J. O. & DiClemente, C. C. (1983). Stages and processes of self-change of smoking: toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51, 390-395.
-
(1983)
Journal of Consulting and Clinical Psychology
, vol.51
, pp. 390-395
-
-
Prochaska, J.O.1
DiClemente, C.C.2
-
50
-
-
0033460887
-
Carrots, Sticks and promises: A conceptual framework for the management of public health and social issue behaviors
-
Rothschild, M. (1999) Carrots, Sticks and promises: a conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63 (4), 24-37.
-
(1999)
Journal of Marketing
, vol.63
, Issue.4
, pp. 24-37
-
-
Rothschild, M.1
-
51
-
-
84972772166
-
Marketing for Gender Equity in Bangladesh
-
Schwartz, B. (1994), "Marketing for Gender Equity in Bangladesh," Social Marketing Quarterly, 1, 3.
-
(1994)
Social Marketing Quarterly
, vol.1
, pp. 3
-
-
Schwartz, B.1
-
52
-
-
0010092128
-
Social marketing as a tool to stop child abuse
-
Stannard, S. & Young, J. (1998). Social marketing as a tool to stop child abuse. Social Marketing Quarterly, IV(4), 64-68.
-
(1998)
Social Marketing Quarterly
, vol.4
, Issue.4
, pp. 64-68
-
-
Stannard, S.1
Young, J.2
-
53
-
-
0010101365
-
Health care marketing: Role evolution of the community health educator
-
Syre, T.R. & Wilson, R. W. (1990). Health care marketing: role evolution of the community health educator. Health Education, 21(1), 6-8.
-
(1990)
Health Education
, vol.21
, Issue.1
, pp. 6-8
-
-
Syre, T.R.1
Wilson, R.W.2
-
54
-
-
0023459957
-
Health education and health promotion: A look at the jungle of supportive fields, philosophies, philosophies, and theoretical foundations
-
Timmereck, T.C. (1987). Health education and health promotion: a look at the jungle of supportive fields, philosophies, philosophies, and theoretical foundations. Health Education, 18(6), 23-28.
-
(1987)
Health Education
, vol.18
, Issue.6
, pp. 23-28
-
-
Timmereck, T.C.1
-
55
-
-
0028229889
-
Marketing and the mass media: Theory and myth
-
Tones, K. (1994). Marketing and the mass media: theory and myth. Health Education Research, 9(2), 165-169.
-
(1994)
Health Education Research
, vol.9
, Issue.2
, pp. 165-169
-
-
Tones, K.1
-
57
-
-
0001507087
-
Merchandising commodities and citizenship on television
-
Wiebe, G.D. (1951-52). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15, 679-691.
-
(1951)
Public Opinion Quarterly
, vol.15
, pp. 679-691
-
-
Wiebe, G.D.1
-
58
-
-
0029301783
-
A framework for health promotion and disease prevention programs
-
Winett, R.A. (1995). A framework for health promotion and disease prevention programs. American Psychologist, 50(5), 341-350.
-
(1995)
American Psychologist
, vol.50
, Issue.5
, pp. 341-350
-
-
Winett, R.A.1
-
59
-
-
0034183326
-
Florida's 'truth' campaign: A counter-marketing anti-tobacco media campaign
-
Zucker, D., Hopkins, R. S., Sly, D. F., Urich, J., Kershaw, J. M. & Solari, S. (2000). Florida's 'truth' campaign: a counter-marketing anti-tobacco media campaign. Journal of Public Health Management Practice, 6(3), 1-6.
-
(2000)
Journal of Public Health Management Practice
, vol.6
, Issue.3
, pp. 1-6
-
-
Zucker, D.1
Hopkins, R.S.2
Sly, D.F.3
Urich, J.4
Kershaw, J.M.5
Solari, S.6
|