Cross-channel cooperation: On the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs

International Journal of Entrepreneurship and Small Business

Volumn 6, Issue 2, 2008, Pages 212-229

  Kollmann, Tobias ^a   Häsel, Matthias ^a  

^a UNIVERSITY OF DUISBURG ESSEN   (Germany)

Author keywords

Business model; Channel; Cooperation; E entrepreneurship; Internet

Indexed keywords

EID: 44949229232     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2008.018629     Document Type: Article

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