Mining marketing maps for business alliances

Expert Systems with Applications

Volumn 35, Issue 3, 2008, Pages 1338-1350

  Liao, Shu Hsien ^a   Chang, Wen Jung ^a   Lee, Chai Chen ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Association rules; Business alliance; Data mining; Database marketing; Knowledge extraction; Marketing maps

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; ASSOCIATIVE PROCESSING; COBALT; COBALT ALLOYS; COBALT COMPOUNDS; COMPETITION; CONFORMAL MAPPING; DECISION SUPPORT SYSTEMS; EXTRACTION; INDUSTRIAL ECONOMICS; INFORMATION MANAGEMENT; KNOWLEDGE BASED SYSTEMS; KNOWLEDGE MANAGEMENT; MANAGEMENT INFORMATION SYSTEMS; MAPS; MARKETING; MINING; OPTICAL PROJECTORS; SEARCH ENGINES; SOLVENT EXTRACTION;

(+ MOD 2N) OPERATION; ALLIANCE (CO); APRIORI ALGORITHMS; BUSINESS ALLIANCES; COMPETITIVE ADVANTAGES; ELSEVIER (CO); IN ORDER; INDIVIDUAL (PSS 544-7); KNOWLEDGE EXTRACTION; MARKET SHARES; PARTNER SELECTION; RESEARCH RESULTS; STRATEGIC ALLIANCES;

INDUSTRY;

EID: 44949193821     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.08.052     Document Type: Article

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