Integration of CRM and QFD: A novel model for enhancing customer participation in design and delivery

TQM Journal

Volumn 20, Issue 1, 2008, Pages 68-86

  Shahin, Arash ^a   Nikneshan, Payam ^b  

^a UNIVERSITY OF ISFAHAN   (Iran)

^b ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

Customer relations; Design; Integration; Modelling; Quality function deployment

Indexed keywords

MATHEMATICAL MODELS; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

CUSTOMER RELATIONS; EQUITY LEVERAGE;

QUALITY FUNCTION DEPLOYMENT;

EID: 43949142441     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/09544780810842910     Document Type: Article

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