Explore airlines' brand niches through measuring passengers' repurchase motivation-an application of Rasch measurement

Journal of Air Transport Management

Volumn 14, Issue 3, 2008, Pages 105-112

  Chang, Hsin Li ^a   Yang, Cheng Hua ^b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Brand niche; Critical incident technique; Rasch measurement; Repurchase motivation; Service quality

Indexed keywords

AIRLINE INDUSTRY; MARKET CONDITIONS; MARKET DEVELOPMENT; MEASUREMENT METHOD; SERVICE PROVISION; TRANSPORTATION ECONOMICS;

ASIA; CHINA; EURASIA; FAR EAST; HONG KONG; TAIPEI; TAIWAN;

EID: 43749095643     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2008.02.004     Document Type: Article

References (29)

1. Andrich D. A rating formulation for ordered response categories. Psychometrika 43 (1978) 561-573
2. Callan R.J. The critical incident technique in hospitality research: an illustration from the UK. lodge sector. Tourism Management 19 (1998) 93-98
3. Chell E., and Pittaway L. A study of entrepreneurship in the restaurant and café industry: exploratory work using the critical incident technique as a methodology. International Journal of Hospitality Management 17 (1998) 23-32
4. Colgate M., Stewart K., and Kinsella R. Customer defection: a study of the student market in Ireland. The International Journal of Bank Marketing 14 (1996) 23-29
5. Embretson S.E., and Reise S.P. Item Response Theory For Psychologists (2000), Lawrence Erlbaum, New Jersey
6. Gerpott T.J., Rams W., and Schindler A. Customer retention, loyalty and satisfaction in the German mobile cellular telecommunications market. Telecommunications Policy 25 (2001) 249-269
7. Gremler D.D. The critical incident technique in service research. Journal of Service Research 7 (2004) 65-89
8. Grove S.J., Fisk R.P., and Bitner M.J. Dramatizing the service experience: a managerial approach. Advances in Services Marketing and Management 1 (1992) 91-121
9. Hellier P.K., Geursen G.M., Carr R.A., and Rickard J.A. Customers repurchase intention: a general structural equation model. Journal of Marketing 37 (2003) 1762-1800
10. Lawshe C.H. A quantitative approach to content validity. Personal Psychology 28 (1975) 563-575
11. Linacre J.M., and Wright B.D. A User's Guide to WINSTEPS Bigsteps: Rasch-Model Computer Programs (1999), Mesa Press, Chicago
12. Ling F.I., Lu J.L., and Lin K. Difference in service quality of cross-strait airlines and its effect on passengers' preferences. Journal of the Eastern Asia Society for Transportation Studies 6 (2005) 798-813
13. Masters G.N. A Rasch model for partial credit scoring. Psychometrika 47 (1982) 149-174
14. Meuter M.L., Ostrom A.L., Bitner M.J., and Roundtree R. The influence of technology anxiety on consumer use and experiences with self-service technologies. Journal of Business Research 56 (2003) 899-906
15. Oliver R.L. Whence consumer loyalty?. Journal of Marketing 63 4 (1999) 33-44
16. Petrick J.F. Are loyal visitors desired visitors?. Tourism Management 25 (2004) 463-470
17. Rasch G. Probabilistic Models for Some Intelligence and Attainment Tests (1980), University of Chicago Press, Chicago
18. Rust R.T., and Zahorik A.J. Customer satisfaction, customer retention and market share. Journal of Retailing 69 (1993) 193-215
19. Selnes F. Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing 32 (1998) 305-322
20. Serenko A. The use of interface agents for email notification in critical incidents. International Journal of Human-Computer Studies 64 (2006) 1084-1098
21. Smith R.M. The distributional properties of Rasch item fit statistics. Educational and Psychological Measurement 51 (1991) 541-565
22. Smith R.M., Schumacker R.E., and Bush M.J. Using item mean square to evaluate fit to the Rasch model. Journal of Outcome Measurement 2 (1998) 66-78
23. Thorsten H.T., and Alexander K. The impact of customer satisfaction and relationship quality on customer retention: a critical reassessment and model development. Psychology and Marketing 14 (1997) 757-764
24. Urquhart C., Light A., Thomas R., Barker A., Yeoman A., Cooper J., Armstrong C., Fenton R., Lonsdale R., and Spink S. Critical incident technique and explicitation interviewing in studies of information behavior. Library and Information Science Research 25 (2003) 63-88
25. Weber R.P. Basic Content Analysis (1990), Sage, London
26. Wong J.Y., and Chung P.H. Managing valuable Taiwanese airline passengers using knowledge discovery in database techniques. Journal of Air Transport Management 13 (2007) 362-370
27. Wright B.D. Solving measurement problems with the rasch model. Journal of Educational Measurement 14 (1977) 97-116
28. Wright B.D. Reliability and separation. Rasch Measurement Transactions 9 (1996) 472
29. Zeithaml V.A., and Bitner M.J. Service Marketing: Integrating Customer Focus Across the Firm (2000), Mcgraw-Hill, London