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Volumn 34, Issue 6 SUPPL., 2008, Pages

The VERB™ Campaign

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CHILD HEALTH CARE; GOVERNMENT; HEALTH PROGRAM; HEALTH PROMOTION; ORGANIZATION AND MANAGEMENT; PHYSICAL ACTIVITY; PUBLIC HEALTH SERVICE; PUBLICATION; ATTITUDE TO HEALTH; CHILD; EDITORIAL; EXERCISE; FEMALE; HUMAN; MALE; SOCIAL MARKETING; UNITED STATES;

EID: 42949084182     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2008.03.014     Document Type: Note
Times cited : (7)

References (11)
  • 4
    • 42949172440 scopus 로고    scopus 로고
    • The VERB™ campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents
    • ™ campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents Am J Prev Med 34 6S 2008 194 209
    • (2008) Am J Prev Med , vol.34 , Issue.6S , pp. 194-209
    • Huhman, M.1    Berkowitz, J.M.2    Wong, F.L.3
  • 8
    • 42949123007 scopus 로고    scopus 로고
    • Initial outcomes of the VERB™ campaign: tweens' awareness and understanding of campaign messages
    • ™ campaign: tweens' awareness and understanding of campaign messages Am J Prev Med 34 6S 2008 241 248
    • (2008) Am J Prev Med , vol.34 , Issue.6S , pp. 241-248
    • Huhman, M.1    Bauman, A.2    Bowles, H.R.3
  • 9
    • 42949096425 scopus 로고    scopus 로고
    • Testing a hierarchy-of-effects model: pathways from awareness to outcomes in the VERB™ campaign 2002-2003
    • ™ campaign 2002-2003 Am J Prev Med 34 6S 2008 249 256
    • (2008) Am J Prev Med , vol.34 , Issue.6S , pp. 249-256
    • Bauman, A.1    Bowles, H.R.2    Huhman, M.3
  • 10
    • 42949162520 scopus 로고    scopus 로고
    • Did augmenting the VERB™ campaign advertising in select communities have an effect on awareness, attitudes, and physical activity?
    • ™ campaign advertising in select communities have an effect on awareness, attitudes, and physical activity? Am J Prev Med 34 6S 2008 257 266
    • (2008) Am J Prev Med , vol.34 , Issue.6S , pp. 257-266
    • Berkowitz, J.M.1    Huhman, M.2    Nolin, M.J.3
  • 11
    • 42949106992 scopus 로고    scopus 로고
    • Influencing the parents of children aged 9–13 years: findings from the VERB™ campaign
    • ™ campaign Am J Prev Med 34 6S 2008 267 274
    • (2008) Am J Prev Med , vol.34 , Issue.6S , pp. 267-274
    • Price, S.M.1    Huhman, M.2    Potter, L.D.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.