Everything you always wanted to know about interpretive consumer research but were afraid to ask

Qualitative Market Research: An International Journal

Volumn 11, Issue 2, 2008, Pages 121-129

  Cova, Bernard ^a   Elliott, Richard ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Consumer behaviour; Consumer research; Postmodernism

Indexed keywords

EID: 41949137137     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810864396     Document Type: Review

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