Journal of Business and Industrial Marketing: Guest Editorial

Journal of Business and Industrial Marketing

Volumn 18, Issue 6-7, 2003, Pages 479-481

  Hausman, Angela ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242510090     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (8)

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3. Gioia, D.A. and Pitre, E. (1990), "Multiparadigm perspectives on theory building", Academy of Management Journal, Vol. 15 No. 4, pp. 584-602.
4. Glaser, B. and Strauss, A. (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Aldine Publishing, New York, NY.
5. Miles, M.B. and Huberman, A.M. (1994), Qualitative Data Analysis: An Expanded Sourcebook, Sage, Newbury Park, CA.
6. Van Maanen, J. (1992), "Displacing Disney: some notes on the flow of culture", Qualitative Sociology, Vol. 15 No. 1, pp. 5-35.
7. Webb, K.L. (2002), "A case for research method diversity in business marketing," paper presented at the Annual Center for Business Markets Conference, Atlanta, GA, 8-10 February.
8. Weick, K.E. (1993), "The collapse of sense-making in organizations: the Mann Gulch disaster", Administrative Science Quarterly, Vol. 38 No. 4, pp. 628-52.