Three perspectives on service management and marketing: Rival logics or part of a bigger picture?

Journal of Services Marketing

Volumn 20, Issue 1, 2006, Pages 73-79

  Ballantyne, David ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Continuing development; Customer service management; Marketing communications; Marketing strategy; Marketing theory; Relationship marketing

Indexed keywords

EID: 33644615053     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610646590     Document Type: Article

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