Pooling data for the analysis of dynamic marketing systems

Statistica Neerlandica

Volumn 62, Issue 2, 2008, Pages 208-229

  Horváth, Csilla ^a   Wieringa, Jaap E ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Heterogeneity; Marketing; Monte Carlo simulation; Pooled cross sectional and time series data; Vector autoregression

Indexed keywords

EID: 41549167036     PISSN: 00390402     EISSN: 14679574     Source Type: Journal    
DOI: 10.1111/j.1467-9574.2007.00382.x     Document Type: Article

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