What's so special about entertainment media and why do we need a psychology for it?: An introduction to the psychology of entertainment media

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2003, Pages 1-12

  Shrum, L J ^a  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909214949     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609366     Document Type: Chapter

References (13)

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6. Green, M. C., Strange, J. J., & Brock, T. C. (Eds.). (2002). Narrative impact: Social and cognitive foundations. Mahwah, NJ: Lawrence Erlbaum Associates.
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8. Lowrey, T. M., Englis, B. G., Shavitt, S., & Solomon, M. R. (2001). Response latency verification of consumption constellations: Implications for advertising strategy. Journal of Advertising, 30 (1), 29-39.
9. Turow, J. (1997). Breaking up America: Advertisers and the new world media. Chicago: University of Chicago Press.
10. van den Broek, P., Risden, K., Fletcher, C., & Thurlow, R. (1996). A "landscape" view of reading: Fluctuating patterns of activation and the construction of a stable memory representation. In B. K. Brittion & A. C. Graesser (eds.), Models of understanding text (pp. 165-187). Mahwah, NJ: Lawrence Erlbaum Associates.
11. Wyer, R. S. (2003). Social comprehension and judgment: The role of situation models, narratives, and implicit theories. Mahwah, NJ: Lawrence Erlbaum Associates.
12. Wyer, R. S., Jr., & Radvansky, G. A. (1999). The comprehension and validation of information. Psychological Review, 106, 89-118.
13. Zillmann, D., & Vorderer, P. (Eds.). (2000). Media entertainment: The psychology of its appeal. Mahwah, NJ: Lawrence Erlbaum Associates.