Product launch, product advantage and market orientation in SMEs

Journal of Small Business and Enterprise Development

Volumn 15, Issue 1, 2008, Pages 96-110

  Ledwith, Ann ^a   O'Dwyer, Michele ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

Competitive advantage; Market orientation; Organizational performance; Product development; Product launch; Small to medium sized enterprises

Indexed keywords

EID: 40349111117     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/14626000810850865     Document Type: Article

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