Tailoring Product Development to Strategy: Case of a European Technology Manufacturer

European Management Journal

Volumn 18, Issue 3, 2000, Pages 246-258

  Loch, Christoph ^a  

^a INSEAD   (France)

Author keywords

New product development; NPD processes; Project management; Project success factors; Strategic alignment of NPD

Indexed keywords

EID: 0040831925     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(00)00007-4     Document Type: Article

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