Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study

European Journal of Marketing

Volumn 42, Issue 1-2, 2008, Pages 16-22

  Chung, Henry F L ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Employees; European Union; Immigrants; Immigration; New Zealand; Standardization

Indexed keywords

EID: 38949203032     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810840880     Document Type: Article

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