Ethical implications of target market selection

Journal of Macromarketing

Volumn 17, Issue 2, 1997, Pages 49-64

  Rittenburg, Terri L ^a   Parthasarathy, Madhavan ^b  

^a UNIVERSITY OF WYOMING   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007031903     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679701700205     Document Type: Article

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