Competing for consumer's attention

Automatica

Volumn 44, Issue 2, 2008, Pages 361-370

  Martín Herrán, Guiomar ^a   Rubel, Olivier ^b   Zaccour, Georges ^b  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b HEC MONTRÉAL   (Canada)

Author keywords

Differential games; Direct marketing; Electronic business dynamics; Electronic mail; Spam

Indexed keywords

COMPETITIVE INTELLIGENCE; DATA TRANSFER; ELECTRONIC DATA INTERCHANGE; FEEDBACK; MESSAGE PASSING; SPAMMING;

COMPETITIVE EQUILIBRIA; DIRECT MARKETING; ELECTRONIC BUSINESS DYNAMICS; NASH EQUILIBRIA;

GAME THEORY;

EID: 37849054203     PISSN: 00051098     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.automatica.2007.06.009     Document Type: Article

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