E-marketing ethics: A theory of value priorities

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 1, 2006, Pages 35-47

  Mattsson, Jan ^a   Rendtorff, Jacob Dahl ^a  

^a ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Axiology; E marketing ethics; Formal theory; Value priorities

Indexed keywords

EID: 33645784202     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2006.008972     Document Type: Article

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