-
1
-
-
37249031513
-
The role and impact of strategic alliances and networks in destination marketing: The development of www.purenz.com
-
Bhat, S. (2004). The role and impact of strategic alliances and networks in destination marketing: the development of www.purenz.com. International Journal of Tourism Research, 6(4), 303-304.
-
(2004)
International Journal of Tourism Research
, vol.6
, Issue.4
, pp. 303-304
-
-
Bhat, S.1
-
2
-
-
33444475462
-
Networking tourism SMEs: E-commerce and e-marketing issues in regional Australia
-
Braun, P. (2002). Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia. Information Technology & Tourism, 5(1), 13-23.
-
(2002)
Information Technology & Tourism
, vol.5
, Issue.1
, pp. 13-23
-
-
Braun, P.1
-
3
-
-
0002695532
-
Marketing the cooperative destination of the future
-
Buhalis, D. (2000). Marketing the cooperative destination of the future. Tourism Management, 21, 97-116.
-
(2000)
Tourism Management
, vol.21
, pp. 97-116
-
-
Buhalis, D.1
-
5
-
-
37249013971
-
Information and communication technologies for tourism
-
L. Pender & R. Sharpley eds, London: SAGE Publications
-
Buhalis, D. (2005). Information and communication technologies for tourism. In L. Pender & R. Sharpley (eds), The management of tourism (pp. 232-245). London: SAGE Publications..
-
(2005)
The management of tourism
, pp. 232-245
-
-
Buhalis, D.1
-
6
-
-
37249032511
-
Strategic marketing communication
-
R. Teare, J. Mazanec, S. Crawford-Welch & S. Calver eds, London: Cassell
-
Calver, S. (1994). Strategic marketing communication. In: R. Teare, J. Mazanec, S. Crawford-Welch & S. Calver (eds), Marketing in hospitality and tourism: a consumer focus (pp. 213-311). London: Cassell.
-
(1994)
Marketing in hospitality and tourism: A consumer focus
, pp. 213-311
-
-
Calver, S.1
-
7
-
-
0001319919
-
Marketing resorts to 2000: Review of trends in the USA
-
Chon, K. S. & Singh, A. (1995). Marketing resorts to 2000: review of trends in the USA. Tourism Management, 16(6), 463-469.
-
(1995)
Tourism Management
, vol.16
, Issue.6
, pp. 463-469
-
-
Chon, K.S.1
Singh, A.2
-
8
-
-
12444309549
-
Developing an online access strategy: Issues facing small to medium-sized tourism and hospitality enterprises
-
Christian, R. (2001). Developing an online access strategy: issues facing small to medium-sized tourism and hospitality enterprises. Journal of Vacation Marketing, 7 (2), 170-178.
-
(2001)
Journal of Vacation Marketing
, vol.7
, Issue.2
, pp. 170-178
-
-
Christian, R.1
-
9
-
-
28244445301
-
International marketing in the hospitality industry
-
R. Teare & A. Boer (eds, 1990s 4th ed, pp, London: Cassell
-
Crawford-Welch S. (1996) International marketing in the hospitality industry. In: R. Teare & A. Boer (eds.), Strategic hospitality management: theory and practice for the 1990s (4th ed., pp. 166-193). London: Cassell.
-
(1996)
Strategic hospitality management: Theory and practice for the
, pp. 166-193
-
-
Crawford-Welch, S.1
-
11
-
-
0036784316
-
Evaluating the use of the web for tourism marketing: A case study from New Zealand
-
Doolin, B., Burgess, L. & Cooper, J. (2002). Evaluating the use of the web for tourism marketing: a case study from New Zealand. Tourism Management, 23(5), 557-561.
-
(2002)
Tourism Management
, vol.23
, Issue.5
, pp. 557-561
-
-
Doolin, B.1
Burgess, L.2
Cooper, J.3
-
12
-
-
84964370326
-
Strategic marketing planning for the tourism industry
-
Edgell, D. L., Ruf, K. & Agarwal, A. (1999). Strategic marketing planning for the tourism industry. Journal of Travel & Tourism Marketing, 8(3), 111-120.
-
(1999)
Journal of Travel & Tourism Marketing
, vol.8
, Issue.3
, pp. 111-120
-
-
Edgell, D.L.1
Ruf, K.2
Agarwal, A.3
-
13
-
-
29544442438
-
Applications of Internet technology in travel and tourism
-
H. Bidgoli ed, Bakersfield, CA: Wiley
-
Fesenmaier, D. R., Gretzel, U., Hwang, Y. H. & Wang, R. (2004). Applications of Internet technology in travel and tourism. In: H. Bidgoli (ed.), The Internet encyclopaedia, Vol. 3 (pp. 459-476). Bakersfield, CA: Wiley.
-
(2004)
The Internet encyclopaedia
, vol.3
, pp. 459-476
-
-
Fesenmaier, D.R.1
Gretzel, U.2
Hwang, Y.H.3
Wang, R.4
-
14
-
-
0005845856
-
Benefit segmentation: A review of its applications to travel and tourism research
-
Frochot, I. & Morrison, A. (2000). Benefit segmentation: a review of its applications to travel and tourism research. Journal of Travel & Tourism Marketing, 9(4), 21-45.
-
(2000)
Journal of Travel & Tourism Marketing
, vol.9
, Issue.4
, pp. 21-45
-
-
Frochot, I.1
Morrison, A.2
-
16
-
-
0000275573
-
Preparing for the new economy: Advertising strategies and change in destination marketing organizations
-
Gretzel, U., Yuan, Y-L. & Fesenmaier, D. (2000). Preparing for the new economy: advertising strategies and change in destination marketing organizations. Journal of Travel Research, 39(2), 146-156.
-
(2000)
Journal of Travel Research
, vol.39
, Issue.2
, pp. 146-156
-
-
Gretzel, U.1
Yuan, Y.-L.2
Fesenmaier, D.3
-
18
-
-
33749585311
-
Destination marketing organizations-connecting the experience rather than promoting the place
-
King, J. (2002). Destination marketing organizations-connecting the experience rather than promoting the place. Journal of Vacation Marketing, 8(2), 105-108.
-
(2002)
Journal of Vacation Marketing
, vol.8
, Issue.2
, pp. 105-108
-
-
King, J.1
-
19
-
-
0003902676
-
-
11th ed, New York: Prentice-Hall
-
Kotler, P. (2003). Marketing management (11th ed.). New York: Prentice-Hall.
-
(2003)
Marketing management
-
-
Kotler, P.1
-
21
-
-
0041378699
-
Inclusive tours and commodification: The marketing constraints for mass market resorts
-
Laws, E. & Cooper, C. (1998). Inclusive tours and commodification: the marketing constraints for mass market resorts. The Journal of Vacation Marketing, 4(4), 337-352.
-
(1998)
The Journal of Vacation Marketing
, vol.4
, Issue.4
, pp. 337-352
-
-
Laws, E.1
Cooper, C.2
-
23
-
-
84994458359
-
Marketing in the next decade: A qualitative study of the U.S. hotel industry
-
Matovic, D. & McCleary, K. (2003). Marketing in the next decade: a qualitative study of the U.S. hotel industry. Journal of Travel & Tourism Marketing, 14(2), 47-65.
-
(2003)
Journal of Travel & Tourism Marketing
, vol.14
, Issue.2
, pp. 47-65
-
-
Matovic, D.1
McCleary, K.2
-
25
-
-
37249043827
-
Challenges for competitive strategy in public and private sector partnerships in electronic national tourist destination marketing systems
-
Mistilis, N. & Daniele, R. (2005). Challenges for competitive strategy in public and private sector partnerships in electronic national tourist destination marketing systems. Journal of Travel & Tourism Marketing, 17(4), 63-73.
-
(2005)
Journal of Travel & Tourism Marketing
, vol.17
, Issue.4
, pp. 63-73
-
-
Mistilis, N.1
Daniele, R.2
-
26
-
-
37249094075
-
Introduction: Moving ahead and looking back. In B., Faulkner
-
G. Moscardo & E. Laws eds, London: Continuum
-
Moscardo, G., Faulkner, B. & Laws, E. (2000). Introduction: moving ahead and looking back. In B., Faulkner, G. Moscardo & E. Laws (eds), Tourism in the twenty-first century; lessons from experience (pp. xviii-xxxii). London: Continuum.
-
(2000)
Tourism in the twenty-first century; lessons from experience
-
-
Moscardo, G.1
Faulkner, B.2
Laws, E.3
-
28
-
-
0042764525
-
Evaluating the governance style of marketing groups
-
Palmer, A. (1998). Evaluating the governance style of marketing groups. Annals of Tourism Research, 25(1), 185-201.
-
(1998)
Annals of Tourism Research
, vol.25
, Issue.1
, pp. 185-201
-
-
Palmer, A.1
-
29
-
-
0001262317
-
Tourism destination marketing alliances
-
Palmer, A. & Bejou, D. (1995). Tourism destination marketing alliances. Annals of Tourism Research, 22(3), 616-629.
-
(1995)
Annals of Tourism Research
, vol.22
, Issue.3
, pp. 616-629
-
-
Palmer, A.1
Bejou, D.2
-
30
-
-
84986059281
-
The role of electronic commerce in creating virtual tourism destination marketing organisations
-
Palmer, A. & McCole, P. (2000). The role of electronic commerce in creating virtual tourism destination marketing organisations. International Journal of Contemporaly Hospitality Management, 12(3), 198-204.
-
(2000)
International Journal of Contemporaly Hospitality Management
, vol.12
, Issue.3
, pp. 198-204
-
-
Palmer, A.1
McCole, P.2
-
34
-
-
0035289645
-
Strategy and the Internet
-
Porter, M. (2001). Strategy and the Internet. Harvard Business Review, 79(3), 63-78.
-
(2001)
Harvard Business Review
, vol.79
, Issue.3
, pp. 63-78
-
-
Porter, M.1
-
35
-
-
0036251991
-
Knowledge discovery in database for tourist destinations
-
Pyo, S., Uysal, M. & Chang, H. (2002). Knowledge discovery in database for tourist destinations. Journal of Travel Research, 40 (4), 396-403.
-
(2002)
Journal of Travel Research
, vol.40
, Issue.4
, pp. 396-403
-
-
Pyo, S.1
Uysal, M.2
Chang, H.3
-
37
-
-
37249076548
-
Partnerships in international travel and tourism marketing: A systems-oriented approach between Australia, New Zealand, Germany and the United Kingdom
-
Riege, A., Perry, C. & Go, F. M. (2002). Partnerships in international travel and tourism marketing: a systems-oriented approach between Australia, New Zealand, Germany and the United Kingdom. Journal of Travel & Tourism Marketing, 11(1), 59-77.
-
(2002)
Journal of Travel & Tourism Marketing
, vol.11
, Issue.1
, pp. 59-77
-
-
Riege, A.1
Perry, C.2
Go, F.M.3
-
38
-
-
0036784039
-
A framework for an industry supported destination marketing information system
-
Ritchie, R. J. B. & Ritchie, J. R. B. (2002). A framework for an industry supported destination marketing information system. Tourism Management, 23 (5), 439-454.
-
(2002)
Tourism Management
, vol.23
, Issue.5
, pp. 439-454
-
-
Ritchie, R.J.B.1
Ritchie, J.R.B.2
-
39
-
-
30744476125
-
The politics of branding cities and regions: The case of New Zealand
-
N. Morgan, A. Pritchard & R. Pride eds, Oxford: Butterworth-Heinemann
-
Ryan, C. (2002). The politics of branding cities and regions: the case of New Zealand. In N. Morgan, A. Pritchard & R. Pride (eds), Destination branding: creating the unique destination proposition (pp. 66-86). Oxford: Butterworth-Heinemann.
-
(2002)
Destination branding: Creating the unique destination proposition
, pp. 66-86
-
-
Ryan, C.1
-
40
-
-
37249084094
-
Destination marketing and technology: The case of web-based data mining
-
L. Pender & R. Sharpley eds, London: SAGE Publications
-
Ryan, C. (2005). Destination marketing and technology: the case of web-based data mining. In L. Pender & R. Sharpley (eds), The management of tourism (pp. 246-258). London: SAGE Publications.
-
(2005)
The management of tourism
, pp. 246-258
-
-
Ryan, C.1
-
41
-
-
37249009730
-
Destination management: Co-operative marketing, a case study of the Port Douglas brand
-
Faulkner B, Moscardo G. & Laws E, eds, London: Continuum
-
Scott, N., Parfitt, N. & Laws, E. (2000). Destination management: co-operative marketing, a case study of the Port Douglas brand. In: Faulkner B., Moscardo G. & Laws E. (eds), Tourism in the twenty-first century; lessons from experience (pp. 198-221). London: Continuum.
-
(2000)
Tourism in the twenty-first century; lessons from experience
, pp. 198-221
-
-
Scott, N.1
Parfitt, N.2
Laws, E.3
-
42
-
-
0013268721
-
Tourism marketing alliances: Member satisfaction and effectiveness attributes of a regional initiative
-
Selin, S. & Myers, N. (1998). Tourism marketing alliances: member satisfaction and effectiveness attributes of a regional initiative. Journal of Travel & Tourism Marketing, 7(3), 79-94.
-
(1998)
Journal of Travel & Tourism Marketing
, vol.7
, Issue.3
, pp. 79-94
-
-
Selin, S.1
Myers, N.2
-
45
-
-
37249003898
-
E-marketing and e-commerce in the tourism industry: A framework to develop and implement business initiatives
-
autumn
-
Soteriades, M., Aivalis, C. & Varvaressos, S. (2004). E-marketing and e-commerce in the tourism industry: a framework to develop and implement business initiatives. Tourism Today, 4 (autumn), 157-169.
-
(2004)
Tourism Today
, vol.4
, pp. 157-169
-
-
Soteriades, M.1
Aivalis, C.2
Varvaressos, S.3
-
47
-
-
37249052896
-
Strategy for tourism
-
L. Pender & R. Sharpley eds, London: SAGE Publications
-
Tribe, J. (2005). Strategy for tourism. In L. Pender & R. Sharpley (eds), The Management of Tourism (pp. 119-134). London: SAGE Publications.
-
(2005)
The Management of Tourism
, pp. 119-134
-
-
Tribe, J.1
-
48
-
-
37249092108
-
Tourism services marketing: Evaluation approaches to the parameters market, quality and price
-
in Greek
-
Varvaressos, S. & Soteriades, M. (2005). Tourism services marketing: evaluation approaches to the parameters market, quality and price. Review of Economic Sciences, 8, 35-54 [in Greek].
-
(2005)
Review of Economic Sciences
, vol.8
, pp. 35-54
-
-
Varvaressos, S.1
Soteriades, M.2
-
51
-
-
32444433999
-
Knowledge management through the web: A new marketing paradigm for tourism organizations. In B. Faulkner
-
Moscardo G. & E. Laws eds, London: Continuum
-
You, X., O'Leary, J. & Fesenmaier, D. (2000). Knowledge management through the web: a new marketing paradigm for tourism organizations. In B. Faulkner, Moscardo G. & E. Laws (eds), Tourism in the twenty-first century; lessons from experience (pp. 181-197). London: Continuum.
-
(2000)
Tourism in the twenty-first century; lessons from experience
, pp. 181-197
-
-
You, X.1
O'Leary, J.2
Fesenmaier, D.3
|