Managing consumers’ product evaluations through direct product experience

Journal of Product & Brand Management

Volumn 11, Issue 7, 2002, Pages 432-446

  Mooy, Sylvia C ^a   Robben, Henry S j ^b  

^a Swedish School of Economics and Business Administration   (Netherlands)

^b NYENRODE BUSINESS UNIVERSITY   (Netherlands)

Author keywords

Information processing; Marketing communications; New product development

Indexed keywords

EID: 84986082891     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210451625     Document Type: Article

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