The effects of emotions on the purchase of tour commodities

Journal of Travel and Tourism Marketing

Volumn 22, Issue 1, 2007, Pages 1-13

  Chuang, Shih Chieh ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Negative emotion; Positive emotion; Risk taking

Indexed keywords

EID: 36649011389     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v22n01_01     Document Type: Article

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