Partitioning or bundling? perceived fairness of the surcharge makes a difference

Psychology and Marketing

Volumn 24, Issue 12, 2007, Pages 1025-1041

  Sheng, Shibin ^a   Bao, Yeqing ^b   Pan, Yue ^c  

^a ADELPHI UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^c UNIVERSITY OF DAYTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36549033256     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20194     Document Type: Article

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