Customer segmentation revisited: The case of the airline industry

Transportation Research Part A: Policy and Practice

Volumn 42, Issue 1, 2008, Pages 227-242

  Teichert, Thorsten ^a   Shehu, Edlira ^a   von Wartburg, Iwan ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Airline industry; Latent class; Preference heterogeneity; Segmentation

Indexed keywords

BEHAVIORAL RESEARCH; MANAGEMENT; MARKETING; MATHEMATICAL MODELS; SOCIETIES AND INSTITUTIONS;

LATENT CLASS; PREFERENCE HETEROGENEITY; SOCIO-DEMOGRAPHIC VARIABLES;

AIR TRANSPORTATION;

AIRLINE INDUSTRY; HETEROGENEITY; LIBERALIZATION; MARKETING; MODELING; SEGMENTATION;

EID: 36348947950     PISSN: 09658564     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tra.2007.08.003     Document Type: Article

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