The last picture show? Timing and order of movie distribution channels

Journal of Marketing

Volumn 71, Issue 4, 2007, Pages 63-83

  Hennig Thurau, Thorsten ^a,b   Henning, Victor ^a   Sattler, Henrik ^c   Eggers, Felix ^d   Houston, Mark B ^c,e  

^a BAUHAUS UNIVERSITY WEIMAR   (Germany)

^b CITY UNIVERSITY   (United Kingdom)

^c Department of Marketing ^*  (United States)

^d UNIVERSITY OF HAMBURG   (Germany)

^e TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36048935325     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.4.63     Document Type: Article

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