Consumer adoption of online music services: The influence of perceived risks and risk-relief strategies

International Journal of Retail & Distribution Management

Volumn 35, Issue 11, 2007, Pages 862-877

  Kunze, Oliver ^a   Mai, Li Wei ^b  

^a Knowledge and Business Solutions   (United Kingdom)

^b UNIVERSITY OF WESTMINSTER   (United Kingdom)

Author keywords

Consumer behaviour; Internet shopping; Music; Risk assessment

Indexed keywords

EID: 35348939178     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550710828209     Document Type: Article

References (55)

1. Akaah, L.P. and Korgaonkar, P.K. (1988), “A conjoint investigation of the relative importance of risk relievers in direct marketing”, Journal of Advertising Research, Vol. 28 No. 1, pp. 38-44.
2. Arora, R. (1991), “Formulating direct marketing offers with conjoint analysis”, Journal of Direct Marketing, Vol. 5 No. 1, pp. 48-56.
3. Atkinson, J.W. (1964), An Introduction of Motivation, Van Nostrand, New York, NY.
4. Bauer, R.A. (1960), “Consumer behaviour as risk taking”, Dynamic Marketing for a Changing World, American Marketing Association, Chicago, IL, pp. 389-98.
5. BBC2 (2006), “Money Programme: the online music revolution”, BBC2, 19 May.
6. Bettman, J.R. (1973), “Perceived risk and its components: a model and empirical test”, Journal of Marketing Research, Vol. 10, pp. 184-90.
7. Bruno, L. (1997), “Working the web”, Data Communications, Vol. 26 No. 5, pp. 7-9.
8. Cagliano, R., Caniato, F. and Spina, G. (2003), “E-business of the world wide web”, International Journal of Operations & Production Management, Vol. 23 No. 10, pp. 1142-62.
9. Cockburn, C. and Wilson, T.D. (1996), “Business use of the world wide web”, International Journal of Information Management, Vol. 16 No. 2, pp. 83-102.
10. Cox, D.F. and Rich, S.U. (1964), “Perceived risk and consumer decision making: the case of telephone shopping”, Journal of Marketing Research, Vol. 1 No. 1, pp. 32-9.
11. Cunningham, S.M. (1967), “The major dimensions of perceived risk”, in Cox, D.F. (Ed.), Risk Taking and Information Handling in Consumer Behaviour, Harvard University Press, Boston, MA, pp. 82-108.
12. Edison Media Research (2002), National Record Buyer Survey II, Edison Media Research, Somerville, NJ.
13. Forsythe, S.M. and Shi, B. (2003), “Consumer patronage and risk perceptions in internet shopping”, Journal of Business Research, Vol. 56, pp. 867-75.
14. Foxall, G.R. and Goldsmith, R.E. (1994), Consumer Psychology for Marketing, Routledge, New York, NY.
15. Furash, E.F. (1999), “Why banks may be getting it wrong – and how to get it right”, Journal of Retail Bank Service, Vol. 39, pp. 47-53.
16. Griffith, D.A. and Krampf, R.E. (1998), “A content analysis of retail web sites”, Journal of Marketing Channels, Vol. 6 Nos 3/4, pp. 73-86.
17. Hart, C., Doherty, N. and Ellis-Chadwick, F. (2000), “Retailer adoption of the internet – implications for retail marketing”, European Journal of Marketing, Vol. 34 No. 8, pp. 954-74.
18. Hirshman, E.C. (1980), “Innovativeness, novelty seeking, and consumer creativity”, Journal of Consumer Research, Vol. 17 No. 3, pp. 283-95.
19. Ho, D.C.K. and Novak, T.P. (2003), “The process and consequences of supply chain virtualization”, Industrial Management & Data Systems, Vol. 103 No. 6, pp. 423-33.
20. Hoffman, D.L., Novak, T.P. and Chatterjee, C. (1996), “Commercial scenarios for the web: opportunities and challenges”, Journal of Computer-mediated Communication, Vol. 1 No. 3, available at: www.usc.edu/dept/annenberg/journal.html.
21. Jacoby, J. and Kaplan, L.B. (1972), “The components of perceived risk”, ACR Proceedings, pp. 382-893.
22. Jones, K. and Biasiotto, M. (1999), “Internet retailing: current hype or future reality?”, The International Journal of Retail Distribution & Consumer Research, Vol. 9 No. 1, pp. 69-79.
23. Kaplan, L.B., Szybillo, G.J. and Tocoby, J. (1974), “Components of perceived risk in product purchase: a cross validation”, Journal of Applied Psychology, Vol. 59 No. 3, pp. 287-91.
24. Korgaonkar, P.K. (1982), “Non-store retailing and perceived product risk”, in Walker, B.J. (Ed.), Assessment of Marketing Thought and Practice, 1982 Educator's Conference Series, American Marketing Association, Chicago, IL.
25. Laroche, M., McDougall, G.H.G., Bergeron, J. and Yang, Z. (2004), “Exploring how intangibility affects perceived risk”, Journal of Service Research, Vol. 6 No. 4, pp. 373-89.
26. Littler, D. (2001), “The idiosyncrasies of new product adoption for technologically innovative offerings”, The Marketing Review, Vol. 2, pp. 3-19.
27. Mai, L.W. (2001), “Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on speciality foods in the UK”, Journal of Food Products Marketing, Vol. 7 Nos 1/2, pp. 35-51.
28. Mai, L.W. and Ness, M. (1997), “Consumers' perceptions of mail-order speciality foods”, Journal of Marketing Management, Vol. 13 No. 7, pp. 705-24.
29. Meisel, J.B. and Sullivan, T.S. (2002), “The impact of the internet on the law and economics of the music industry”, Info, Vol. 4 No. 2, pp. 16-22.
30. Midgely, D.F. and Dowling, G.R. (1978), “Innovativeness: the concept and its measurement”, Journal of Consumer Research, Vol. 4 No. 2, pp. 229-42.
31. Mintel (2002), Books, Music and Video Retailing in the UK, Mintel, London, September.
32. Mintel (2005), Books, Music and Video Retailing in the UK, Mintel, London, June.
33. Mitchell, V.-W. (1998), “A role for consumer risk perceptions in grocery retailing”, British Food Journal, Vol. 100 No. 4, pp. 171-83.
34. Mitchell, V.-W. (1999), “Consumer perceived risk: conceptualisation and models”, European Journal of Marketing, Vol. 33, pp. 163-95.
35. Mitchell, V.-W. and Boustani, P. (1993), “Market development using new product and new consumers: a role for perceived risk”, European Journal of Marketing, Vol. 27 No. 2, pp. 17-32.
36. Mowen, J.C. (1987), Consumer Behaviour, Macmillan, New York, NY.
37. O'Keefe, R.M., O'Connor, G. and Kung, H.J. (1998), “Early adopters of the web as a retail medium: small company winners and losers”, European Journal of Marketing, Vol. 32 Nos 7/8, pp. 629-43.
38. Parasuraman, A. and Zinkhan, G.M. (2002), “Marketing to and serving customers through the internet: an overview and research agenda”, Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 287-95.
39. Phau, I. and Poon, S.M. (2000), “Factors influencing the types of products and services purchasing over the internet”, Internet Research: Electronic Networking Applications and Policy, Vol. 10 No. 2, pp. 102-13.
40. Popielarz, D.T. (1967), “An exploration of perceived risk and willingness to try new products”, Journal of Marketing Research, Vol. 4 No. 4, pp. 368-72.
41. (The) Retail Bulletin (2006), “Retail round up – the sunday news papers”, Sunday May 21, The Retail Bulletin, the complete retail news resource, available at: www.theretailbulletin.com/index.php?page = 5&u = 6502&page = 5&id = 8389, (accessed 21 May).
42. Rogers, E.M. (1962), Diffusion of Innovations, Free Press, New York, NY.
43. Roselius, T. (1971), “Consumer rankings of risk reduction methods”, Journal of Marketing, Vol. 35 No. 1, pp. 56-61.
44. Ross, I. (1975), “Perceived risk and consumer behaviour: a critical review”, in Schlinger, M.J. (Ed.), Advance in Consumer Research, Association for Consumer Research, Chicago, IL, pp. 1-19.
45. Schiffman, L.G. and Schus, S. (1976), “Risk perception as a determinant of in-home consumption”, Journal of the Academy of Marketing Science, Vol. 4 No. 4, pp. 753-63.
46. Schneider, F. (Ed.) (1998), Trust in Cyberspace, National Academy Press, Washington DC.
47. Singh, R.M. (1966), “Characteristics of farm innovations associated with the rate of adoption”, Guelph, Ontario Agricultural Extension Education Report, Vol. 14.
48. Spence, H.E., Engel, J.F. and Blackwell, R.D. (1970), “Perceived risk in mail-order and retail store buying”, Journal of Marketing Research, Vol. 7 No. 3, pp. 364-9.
49. Spiller, P. and Lohse, G.L. (1997), “A classification of internet retail stores”, International Journal of Electronic Commerce, Vol. 2 No. 2, pp. 29-56.
50. Szymigin, I.T.D. and Bourne, H. (1999), “Electronic case: a qualitative assessment of its adoption”, International Journal of Bank Marketing, Vol. 17 No. 4, pp. 192-203.
51. Walsh, J. and Godfrey, S. (2000), “The internet: a new era in customer service”, European Management Journal, Vol. 18 No. 1, pp. 85-92.
52. Walsh, G., Mitchell, V-M., Frenzel, T. and Wiedmann, K-P. (2003), “Internet-induced changes in consumer music procurement behaviour: a German perspective”, Marketing Intelligence & Planning, Vol. 21 No. 5, pp. 305-17.
53. Yakhlef, A. (1998), “The internet as a new locus for value creation”, Management Decision, Vol. 36 No. 9, pp. 610-4.
54. Zeithaml, V.A., Parasuraman, A. and Malhotra, A. (2002), “Service quality delivery through web sites: a critical review of extant knowledge”, Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 363-75.
55. Zikmund, W. and Scott, J. (1987), “A factor analysis of the multi-dimensional nature of perceived risk”, Proceedings of the Southern Marketing Association, p. 1036.