A note on measuring returns to generic advertising in interrelated markets

Journal of Agricultural Economics

Volumn 47, Issue 2, 1996, Pages 261-267

  Kinnucan, H W ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALIA;

EID: 0002299428     PISSN: 0021857X     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1477-9552.1996.tb00690.x     Document Type: Article

References (21)

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